Playson strengthens position across the globe with Pixel.bet

Provider extends reach in key international markets with major deal

 Casino software developer Playson has signed an agreement to supply the prominent operator Pixel.bet with its games.

The deal sees Playson’s thrilling slot titles, including popular classics such as Rise of Egypt Deluxe and Buffalo Power: Hold and Win as well as the recent smash-hit Legend of Cleopatra: Megaways, integrated with Pixel.bet’s offering.

The brand, which is a part of LeoVegas, will also benefit from access to Playson’s retention-enhancing collection of integration-free engagement tools, set to boost engagement in the German and Scandinavian markets where it operates.

The content developer’s latest commercial agreement follows a productive period in which it has unveiled a range of premium quality slot releases, including the most recent addition to its renowned Solar series, Solar King.

Blanka Homor, Sales Director at Playson, said: “Our sales team has worked diligently to grow Playson’s presence in key markets throughout the globe, so it’s fantastic to have our efforts rewarded with such an exciting partnership.

“Pixel.bet is an operator that entertains an impressively large customer base with a varied array of betting experiences, and our world class portfolio will undoubtedly be welcomed by its players.”

Eirik Kristiansen, CEO at Pixel.bet, said: “We are delighted to be integrating Playson’s cutting-edge content suite, which is jam-packed with innovative gameplay features, stunning graphics and immersive sound effects.

“Our customer offering has consistently continued to grow and improve, in large part because of the comprehensive integration deals we sign with top quality suppliers such as Playson.”