Design Works Gaming expands UK presence with William Hill deal

Games from leading casino content studio Design Works Gaming (DWG) are now available to William Hill players in the UK after the two companies reached a major new partnership agreement.

Titles such as DWG classic, Tiger Palace, and non-spinning LuckyTap game, Test Your Strength, are now live with the operator.

The deal also sees DWG providing bespoke games, including online scratchcards, Ahmun Ra and Book of Giza Gold, to William Hill. The content is live via SG Digital’s OpenGaming platform.

DWG has enjoyed a strong start with William Hill, with games – including festive favourite Santa Pays – performing well over the holiday period.

Design Works Gaming CEO Troy Zurawski said: “As we continue to expand our European footprint, we are thrilled to be working with William Hill in the UK. This partnership is another important step for Design Works Gaming, with more content on the way.

“We have found that UK players have taken very quickly to our games, particularly our classic-Vegas ‘stepper’ slots and online scratchcards. These titles are the result of years of work and it is a real honour to be able to present them to William Hill players for the first time.”

DWG continues to expand its presence in the UK, offering operators in the market a wide range of RMG content which has been tried and tested in social casinos, ensuring a higher rate of success.