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From athletes to digital entrepreneurs: SKS365 and LVenture Group launch ‘Digital & Entrepreneurship in Sports’

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From athletes to digital entrepreneurs: SKS365 and LVenture Group launch ‘Digital & Entrepreneurship in Sports'
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The free training course is addressed to ex sport professionals and consists of five workshops where digital business ideas will be developed

A path to acquire skills in the field of digital economy after having been a sports star: this is the challenge launched to all former professional athletes who want to join the Digital & Entrepreneurship in Sports course, a free training program powered by LVenture Group in collaboration with SKS365 through its brand dedicated to CSR, “Training Program”. Former athletes will have time until February 20th to apply and participate in the selections for the course that is going to start in March.

The program has an intensive quarterly calendar, with classes between Rome and Milan which will be accessible also remotely. It is addressed to former athletes who, once their professional career is over, want to develop a business idea, launch an entrepreneurial project and seize the opportunities of the digital economy. The program consists of five workshops on different topics such as digital entrepreneurship, personal branding, communication, Social Responsibility and it is aimed at teaching an effective methodology in building and promoting one’s image in the business environment.

In a global context still strongly affected by the Covid-19 pandemic, sport is one of the most damaged sectors. A study carried out by PwC[1] estimated an average loss of 220 billion euros in 2020 and 55 billion euros in 2021. This scenario further highlights the need for “re-skilling” and repositioning in the digital field in order to acquire the strategic skills necessary to succeed in the “new-normal”.

Based on this experience, the SKS365 Training Program together with the Open Innovation division of LVenture Group, a listed VC operator and one of the main start-up accelerators in Europe, has developed the Digital & Entrepreneurship in Sports program.

During their career, sportsmen develop unique and personal ‘skills on the field’, which are difficult to understand by those with a purely academic background. However, this experiences risk to be lost if not put into practice – commented Brian Dean, Chief People OfficerSKS365 With this program, we aim to leverage on previous knowledge in the sports sector and offer, thanks to LVenture Group know how, the tools and the appropriate skills for a new career path in the digital economy. We want to focus on the people element – adds Dean – because we believe that every professional experience, when supported with the right tools, can generate new and successful business ideas. Training is one of the core values of our Corporate Identity. SKS365 has been investing energy and ideas for some time to support the professional growth of its employees. Among the various projects, we launched a training program in Covid-19 times with Udemy, a leading e-learning platform.

A recent study by the FIGC[2] (Italian football Federation) underlined the difficult situation experienced by many former athletes. FIGC interviewed over 3,000 players after their sport retirement: 61% were unemployed and only 1 out of 10 had gotten a job within five years. This trend is also confirmed internationally. In the United States, some research has underlined that 78% of NFL[3] players and 60% of NBA[4] basketball players face serious financial difficulties within 5 years since their sport retirement. Planning the professional future at the end of the sport career is an even greater need for less-paying sports athletes: that is the reason why the International Olympic Committee introduced the career programs for sportsmen in 2005.

The transition from competitive activity to the beginning of a new professional career can present various obstacles, considering the evolution of the labour market and the new skills required in the digital field. With this program made in cooperation with the SKS365 Training Program, we want to enhance the personal skills and mindset acquired by the athletes during their careers and offer them an opportunity to launch new professional projects, whether they are self-entrepreneurial or not, and strengthen the image and reputation of these pros to fully seize all the opportunities that the digital economy offers today”, said Antonella Zullo, Head of Open Innovation at LVenture Group.

More info about contents and on how to apply for the Digital & Entrepreneurship in Sports course are available on the website dedicated to the project: https://www.digitalinsportstraining.com/.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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