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Sportradar ad:s partners with Forza Football to enhance advertising and content offering

Sportradar, a global provider of sports betting and sports entertainment products and services, will utilise ad:s, its full service, data-driven marketing solution, as part of a long-term partnership agreed with leading football technology firm Forza Football to exclusively manage the advertising inventory within its live score app.
Tapping into its market leading, proprietary programmatic advertising solution, Sportradar will connect its global network of betting operators with Forza Football in order to reach their audience of highly engaged, sports fans and create long-term commercial relationships.
Additionally, Sportradar will utilise its in depth knowledge of bookmakers marketing requirements to optimise Forza Footballâs advertising placements, prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform. The partnership provides Sportradar customers with more than one billion advertising contacts per month and offers exclusive access to relevant and highly targeted content through Sportradarâs proprietary DSP, which is custom-built for the betting and gaming industry.
As well as working with Forza Football to maximise their advertising inventory, the agreement will see Sportradar supply its API based statistics data, providing them with the tools to further develop their content offering.
Rainer Geier, Chief Product Officer â Sports Entertainment, Sportradar, said: âThe ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
âWeâre excited to be working with Forza Football and helping them realise the full potential of their brand.â
Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, said: âWe are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Footballâs unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
âThis will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.â
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