Latest News
SoftSwiss Sportsbook launches its new project with Bitkingz.com
SoftSwiss is excited to announce the launch of the new betting project, set to run on the recently released Sportsbook Platform. The SoftSwiss Sportsbook’s new client is Bitkingz Sportsbook, the project of the successful Bitkingz Casino. Launched on 1 February, the Bitkingz Sportsbook now gives access to 10,000 live events, with the main odds feeds provider behind the platform being Betradar.
Bitkingz Casino, running on the SoftSwiss Online Casino Platform, is a new casino brand with a team of creative authors and designers with years of experience in the gaming and online casino industry. Now thanks to the SoftSwiss Sportsbook integration into the Online Casino Platform, users will have an easy and uninterrupted switch between online casino and sports betting experience, along with a “seamless wallet” feature.
Furthermore, the Platform provides a fast-performing and high-conversion user interface for even more immersive betting. The solution is also mobile-friendly, as SoftSwiss developers took care of the fact that most bets are made on mobile devices. The Sportsbook Platform provides an easily customised mobile-first user experience, which in its turn enhances overall platform usability.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “Bitkingz Sportsbook is a rather young project, yet it is developing very rapidly. We’re happy to be partnering with such an energetic team to start our own exciting journey in the world of sports betting”.
Lars Dresden, managing shareholder at Bitkingz noted: “Now SoftSwiss not only offers the perfect Online Casino Platform but also provides the most stable and easy to handle all-in-one solution for combined casino and sportsbook operations. We are happy to run an all-in-one entertainment area for our audience.”
Officially released in December 2020, the SoftSwiss Sportsbook keeps on extending its territories by acquiring new exciting sports betting projects. The very first deal was inked in December 2020 with JooSports, the project of the successful JooCasino, part of N1 Partners Group.
SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality and features from SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, adaptability to operators’ marketing needs.
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.
Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
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