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ORYX Gaming enters exciting Twitch promotion via Cashmagnet-operated Mr. Gamble

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ORYX Gaming enters exciting Twitch promotion via Cashmagnet-operated Mr. Gamble
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Mr. Gamble, the rapidly growing online casino affiliate site, has partnered with ORYX Gaming, a Bragg Gaming Group company, to showcase the provider’s games offering on its site and via its slots channel on Twitch.

Through the partnership, ORYX’s wide and diverse content will be promoted on the leading affiliate’s site and streamed directly to millions of players.

ORYX offers operators access to 10,000+ games from 100+ game providers via its ORYX Hub and also hosts premium content from its exclusive RGS partners, including GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem. ORYX, a leading turnkey solution provider with numerous operator partners around the globe, also offers an iGaming platform/PAM, RGS platform, managed sportsbook solution, lottery products, player engagement and data service tools.

Cashmagnet-owned Mr. Gamble is quickly establishing itself as a leading affiliate site and its Twitch slots channel has over 1.2 million views. Twitch is the leading platform for streaming both online and live content. The site has recently seen exceptional growth and now features over 15 million users. Twitch casino stream popularity is growing day by day with thousands of enthusiasts from around the world following established casino streamers on a daily basis.

Jonas Kyllönen, CMO and Co-Founder of Mr. Gamble, said: “The collaboration with ORYX Gaming will be one of our biggest so far. We are truly impressed by the pace they are expanding in the sector. Not many B2B solution providers are able to offer such a wide range of services for casino operators. Personally, I’m very impressed by the number of game providers they can offer. 100+ is a big number and should cater to the needs of even the most demanding casinos.

“We are very proud to feature ORYX Gaming on our player-focused online comparison site. We’ll be presenting ORYX’s games on our highly popular Twitch channel as well, where we see thousands of unique iGaming enthusiasts popping by for some online casino slots excitement on a daily basis.”

Matevz Mazij, Managing Director of ORYX Gaming, said: “We are always looking for new ways to promote our games and via this partnership we will be able to directly connect with the players who will be able to give us direct feedback on our titles. We are excited to team up with Mr. Gamble for this opportunity to showcase our offering to its expanding following. ”

Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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Asia

Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors

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India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.

College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.

“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.

Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.

Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.

“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.

Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.

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