Latest News
Forsman & Bodenfors Wins Svenska Spel Contract

Svenska Spel has appointed Forsman & Bodenfors as its new lead advertising agency for “strategic and creative marketing.”
The Swedish state-owned lottery and sports betting operator launched an agency tender at the start of the year, reviewing its current strategic marketing and brand development frameworks.
“We are very happy to have Forsman & Bodenfors as our partner. With their experience in branding, advertising and with a corporate culture that suits us, they will be a valuable partner for us,” Anna Ekström, Head of Marketing Activation at Svenska Spel, said.
As lead creative agency, Forsman & Bodenfors will take charge of developing the firm’s 2021 Tokyo Olympic campaigns, which will see Svenska Spel serve as principal sponsor of the Swedish Olympic Committee’s athlete development programme.
“Svenska Spel is an iconic Swedish brand. They stand for both joy and excitement in everyday life, at the same time as they take great social responsibility. It is inspiring to see their great commitment to supporting youth sports and club life, and their concrete actions to prevent gambling addiction. We are very much looking forward to working together,” Jerk Zander, Senior Account Director of Forsman & Bodenfors, said.
-
Africa6 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews6 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates6 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Africa5 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Industry Awards6 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News6 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News6 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Asia5 days ago
FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025