Latest News
Forsman & Bodenfors Wins Svenska Spel Contract

Svenska Spel has appointed Forsman & Bodenfors as its new lead advertising agency for “strategic and creative marketing.”
The Swedish state-owned lottery and sports betting operator launched an agency tender at the start of the year, reviewing its current strategic marketing and brand development frameworks.
“We are very happy to have Forsman & Bodenfors as our partner. With their experience in branding, advertising and with a corporate culture that suits us, they will be a valuable partner for us,” Anna Ekström, Head of Marketing Activation at Svenska Spel, said.
As lead creative agency, Forsman & Bodenfors will take charge of developing the firm’s 2021 Tokyo Olympic campaigns, which will see Svenska Spel serve as principal sponsor of the Swedish Olympic Committee’s athlete development programme.
“Svenska Spel is an iconic Swedish brand. They stand for both joy and excitement in everyday life, at the same time as they take great social responsibility. It is inspiring to see their great commitment to supporting youth sports and club life, and their concrete actions to prevent gambling addiction. We are very much looking forward to working together,” Jerk Zander, Senior Account Director of Forsman & Bodenfors, said.
-
Asia6 days ago
Asia Pioneer Entertainment Holdings Limited Announces FY2024 Annual Results: Returns to Profitability with Strong Revenue Growth
-
Africa6 days ago
Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters
-
Africa6 days ago
Play’n GO announces landmark South African partnership with Hollywoodbets
-
Latest News6 days ago
Best Crypto Casinos for High Rollers in 2025 – Top 10 Bitcoin Casino Sites, Rated by Experts
-
Industry News7 days ago
Raffle House response to Lotteries Council demand for parity with prize draws
-
Latest News5 days ago
Relax Gaming roars into action with the release of Tiger Shrine
-
eSports7 days ago
Karmine Corp Crowned RLCS Birmingham Major Champions As Esports Returns to the UK Stage in 2025
-
Conferences in Europe6 days ago
When 5 Votes Make All the Difference: A Special Moment at the GamingTECH CEE Awards