Pragmatic Play Grows Betway Partnership With Live Casino Addition

Pragmatic Play, a leading game content provider to the gaming industry, has expanded its agreement with leading UK operator Betway to include Live Casino.

With the online operator adding Pragmatic Play’s slots to its catalogue of content in December 2020, the agreement has swiftly expanded in scale to add the supplier’s range of Live Casino products.

Betway customers will have access to the entire Live Dealer portfolio, including the provider’s first gameshow style Live product, Mega Wheel, as well as the popular Blackjack Azure and Roulette games.

Pragmatic Play’s entire Live Dealer selection of titles are broadcast from a state-of-the-art, specially designed studio in Bucharest, incorporating the latest in 4k video technology, as well as immersive sound systems.

The deal highlights the ease of upscaling Pragmatic Play’s multi-product offering, with operators able to add more verticals swiftly and smoothly via the provider’s single API solution.

Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said: “Betway has only been a customer for a few months and we’re already enjoying a fantastic partnership.

“Our Live Casino portfolio offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level.”

Paul Adkins, Marketing & Operations Director at Betway, said: “Pragmatic Play’s slot offering has been a great addition to our online casino, and we’re delighted to be complementing that with their Live Casino range as well.

“Adding new verticals from Pragmatic Play was very easy through their single API integration and we look forward to enjoying continued success together in the future.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.