Gaming

World of Tanks appoints The Kite Factory as first UK media agency

Published

4 years ago

March 30, 2021

World of Tanks appoints The Kite Factory as first UK media agency

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Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming after a competitive pitch.

The games publisher has over 20 years of experience releasing over 15 titles generating millions of fans worldwide. Prior to the appointment, Wargaming focused on player conversion with their in-house performance marketing team in the UK.

However, given the increasingly competitive and fragmented gaming landscape, there was a requirement for a holistic view of media planning and buying with a sustainable strategy through the funnel.

The Kite Factory will be tasked with growing intent to play Wargaming’s flagship title ‘World of Tanks’, in the Spring of 2021.

Anthony Abou-Zeid, Business Director at The Kite Factory said: “Having come from an entertainment background, working with Wargaming was a really exciting prospect. To work with a brand whose had so much success in the past with their pedigree in the free-to-play gaming space, this was an opportunity too good to miss.”

Hugo Crispim, Marketing Specialist for the UK & Ireland at Wargaming said: “It is a real pleasure to work with such an experienced team in the form of Kite Factory. Together, we are excited to work on a media campaign that will take us forward in an increasingly competitive market.”

Related Topics:The Kite Factory Wargaming World of Tanks

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.