Asia
Sportradar signs multi-year partnership with China’s CBA League

Partnership to expand the broadcast and OTT footprint of China’s premier basketball competition globally
Sportradar, the world-leading provider of sports data intelligence and sports entertainment solutions, has signed a multi-year global partnership with the CBA League, which begins from the current 2020/21 season. The deal will see CBA League’s regular-season games, postseason games, and All-Star game distributed to broadcasters, streaming and OTT platforms in territories outside of greater China. Fans will now have the ability to access short-form video content, in addition to full game coverage throughout the season.
Steve Byrd, Head of Global Strategic Partnerships, said: “Chinese Basketball has been a traditional powerhouse in the international arena, and we are excited to be a part of expanding the reach of the top tier CBA to markets across the globe. Our data-driven approach and experience are what sets us apart in delivering the goal that leagues such as the CBA want, and we are excited to be partnering with them to deliver that.”
Sportradar has had a successful partnership with the K League to expand its broadcast footprint worldwide, with the first season of involvement seeing a massive expansion in reach through online and traditional broadcast platforms. Currently, Sportradar is distributing the media rights for the National Basketball League (Australia) globally.
A spokesperson from CBA League said: “We are delighted to partner with Sportradar and believe this partnership will provide enriched possibilities and further awareness for CBA League, given their extensive experience and recent track record. By building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.”
CBA League has seen massive growth domestically with the emergence of local players and the influx of top talent worldwide. With Sportradar’s industry-leading expertise and experience in handling global rights, the company will work closely in developing a comprehensive commercial strategy to enhance its worldwide distribution for its media rights.
-
Africa7 days ago
HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns
-
Aquisitions/Mergers7 days ago
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
-
Interviews7 days ago
Are No Deposit Free Spins Worth It? A Chat With Paul Puolakka, CMO of Mr. Gamble
-
Baltics7 days ago
Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025
-
Asia7 days ago
IGT Wins “Best Casino Supply” Category at 2025 G2E Asia Awards
-
Latest News7 days ago
Week 20/2025 slot games releases
-
Latest News7 days ago
AI MEETS ANCIENT EGYPT WITH JUST SLOTS NEXT GAME – CYBER EGYPT
-
Latest News7 days ago
What Are the Most Common Types of Casino Bonuses in 2025