Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

What Has the Pandemic Taught Sports Fans?

Published

on

What Has the Pandemic Taught Sports Fans?
Reading Time: 3 minutes

 

I think we have all been on something of an enforced learning curve over the last twelve months, there is no getting away from that simple fact, but for sports fans, well things may be a slightly different in the months ahead regarding how they look at the sporting industry in general.

Whilst I am certain that many sports fans will be eager to return to visiting sporting events sooner rather than later, a great number of them may be reluctant to do so and may need some persuading to do so.

Without the help of their respective fanbase many sports clubs could suffer, as the betting.ca author Doug Hirdle told me, many companies such as sports betting sites will be hesitant about throwing marketing and sponsorship Dollars at them in the way they once did.

Maybe you are a little wary of what the future holds for you as a sports fan, and one that did religiously attend sporting events, and may not want to do so for the foreseeable future, and if that is the case you need to weigh up your options of course and think about the effects of fans not attending sporting events when the industry as a whole is in desperate need of finances.

Would You Be Prepared to Watch Your Favourite Team Via Pay to View?

Some of the much larger and better known sports clubs will of course survive, for most of them do have rich backers or owners who are prepared to dig deep into their pockets to ensure the long term survival of those clubs.

In fact, the better known and much more successful sports clubs and teams will of course always be able to attract cash, via for example the television rights they earn a fortune from, but for the smaller clubs and teams that is something they do not have.

If you are reluctant for one reason or another, and I do know and understand that many of you out there will be reluctant to attend live sporting events, would you be prepared to watch your favourite team on TV by paying for the privilege to do so.

Pay to view deals is one concept that some smaller clubs may be exploring to at the very least generate some income, but the initial start-up costs of offering such a service to their loyal fanbase is huge, and a return on that investment may take years to bear fruit so to speak.

Maybe a Smaller Sporting Industry is Needed

Some industry commentators are suggesting that in the short term at least, a much smaller sporting industry may just secure the future of sport in general over the long term, however it really would be a sad state of affairs if that did happen.

At the end of the day though it will be the fans that are going to have to help bail out the sporting industry and let us hope that, as has been proven in the past, sports clubs and sports teams do not use their army of fans as cash cows, by increasing ticket prices and all the cost of the additional merchandise that they make available to their supporters, for if they do so they will certainly be biting the hand that feeds them.

Help and Support for Those in the Sporting Industry

Sports fans are of course as eager as everyone else to see things getting back to normal, but for those involved in one way or another in the sporting industry, they have faced some exceedingly tough times over the last year and many of them are fearful of their futures too.

There is however plenty of business support available for those that do operate any type of business, including those businesses that are related to sport, and as such if you do own such a business then be prepared to reach out and make use of that support to help you bounce back.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.