Industry News
DraftKings Acquires Blue Ribbon Software

DraftKings Inc. has acquired Tel Aviv-based global jackpot and gamification company Blue Ribbon Software Ltd (BlueRibbon).
DraftKings will now be able to enhance the customer experience by integrating BlueRibbon’s unique jackpot functionality, including personalised promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings’ various product offerings.
“Integrating BlueRibbon’s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products. The team at BlueRibbon brings technical and gamification expertise and broad industry experience to DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage customers in new ways,” said Paul Liberman, DraftKings co-founder and President, Global Technology and Product.
“We created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and iGaming industries with unique and innovative marketing platform. Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team,” Amir Askarov, CEO of BlueRibbon, said.
DraftKings intends to fully integrate BlueRibbon’s leadership and current employee base, located in Tel Aviv, into its global workforce. In addition, DraftKings intends to increase its hiring in its Tel Aviv office.
-
Asia7 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Africa7 days ago
BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season
-
Compliance Updates7 days ago
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
-
Balkans7 days ago
BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence!
-
Latest News7 days ago
Win a Fruity Fortune in BGaming’s Bonanza Trillion
-
Latest News7 days ago
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
-
Latest News7 days ago
Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming
-
Latest News7 days ago
Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play