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Scientific Games’ OpenSports™ Technology Processes Record-Breaking 50 Million Bets During UK’s Grand National Horse Racing Festival

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Netherlands National Lottery Live With Scientific Games’ OpenBet Sports Technology and OpenGaming On Day One of Market Opening
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Scientific Games Corporation OpenSports technology delivered over 50 million bets and a seamless experience for its long-term sports customers in an historic horseracing encounter that was run behind closed doors for the first time since the inaugural race in 1839.

One OpenSports customer broke all Grand National betting records with their peak bets exceeding 57,000 per minute – a 128% increase vs 2019.

The 2019 event was cancelled and with retail and on-course betting postponed this year, the 2021 Grand National was widely tipped to be the ultimate test of the robustness and stability of the OpenSports technology stack.

Long-term customers Sky Betting and Gaming, Paddy Power, Betfair, Ladbrokes, Coral and William Hill all witnessed significant increases in volume and continue to rely on OpenSports as a key part of their product offerings.

During the three-day festival:

  • Over 50 million bets were placed through OpenSports
  • Over 19 million bets were placed on the Grand National race itself – up 60.5% vs 2019
  • OpenSports delivered 100% platform stability and uptime
  • One OpenSports customer processed over 57,000 peak bets per minute
  • Total account transactions across the three days were up 55% compared to 2019

“Over the last three years, teams across SG Digital have transformed our OpenSports technology to meet the demands of the world’s leading operators. Whether it’s the Grand National, the Big Game or the Melbourne Cup, we have a responsibility to the largest sportsbooks in every corner of the world to deliver on our promises and exceed their expectations,” said Jordan Levin, Group CEO, Digital for Scientific Games.

OpenSports is a full suite of sportsbook products and services that covers: the account platform; the betting engine; trading and risk management; and bespoke front-end expertise.

This year also saw the Company launch one of the worlds’ first sports content aggregation platforms called OpenArena™. With over 35 third-party sports content providers signed up to the platform and available through a single integration, the Company is at the forefront of the new wave of innovation in the industry.

“At the outset of our transformation process, two key paths were identified. Firstly, our 25-year reputation for stability and reliability were absolutely non-negotiable. Secondly, we set about completely modernizing our technology by shifting services to the cloud and using cutting-edge frameworks like React and Python for our artificial intelligence needs. Combining these ingredients with over 900 dedicated sports technologists, our customer deployment pipeline is now second to none,” said Keith O’Loughlin, SVP Sports at Scientific Games.

“That’s what makes this Grand National performance even more outstanding. The sheer volume of new deployments our teams are delivering in parallel. Three years ago, we were integrating one or two new customers a year. This year, we’re on track to deploy forty across some of the world’s most profitable markets. A huge credit to our global team and the long-term partnership approach we continue to build with market leaders,” O’Loughlin added.

eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

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