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SIS and Sky Bet agree Watch and Bet racing deal

Published

4 years ago

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SIS makes landmark Polish entry with Go+bet
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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting products, has secured a deal with Sky Betting and Gaming to deliver premium racing content to the online operator.

Sky Bet customers will have the opportunity to access live streams of exclusive horse and greyhound racing through SIS’s Watch and Bet model, which enables bettors to view first-class racing content without the need to place a bet prior to the event.

SIS’s Live Racing content will allow Sky Bet to expand their racing offer through a mix of live international horse racing from the likes of Latin America, Mauritius, the United Arab Emirates and across Europe, as well as UK and Irish greyhound racing.

Paul Witten, Commercial Director at SIS, said: “We’re very excited to have agreed this deal with one of the UK’s most successful online operators and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing.

“The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers.”

 

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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