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Yggdrasil extends Italian reach with Planetwin365 partnership

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Yggdrasil extends Italian reach with Planetwin365 partnership
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Selection of Yggdrasil titles live with the flagship brand of the SKS365 group

Yggdrasil, the leading worldwide publisher of online gambling content, has strengthened its foothold in the Italian market after taking its content live with SKS365, one of the leading sports betting and online casino operators in Italy, via its Planetwin365 brand.

Following a successful integration, Planetwin365’s customers have access to an initial 24 titles from Yggdrasil’s diverse portfolio with an additional 15 games soon to be released.

The available titles include player-favourites Vikings go Wild, Golden Fishtank and Easter Island, as well as third-party games from the YG Masters program such as All Star Knockout.

Yggdrasil entered the Italian market in 2017 with its content now live with several leading operators and gaining an extensive player following in the country.

Björn Krantz, Chief of Global Market Operations at Yggdrasil, said: “Partnering with another leading local operator is a testament to the popularity of our content in Italy where we have established a great presence.

“Together with Planetwin365 we will be able to reach an even wider audience and provide more players with the excitement and entertainment that our games offer.”

Troy Cox, Chief Commercial Officer at SKS365, said: “We are delighted to start releasing Yggdrasil games to our customers in Italy. Yggdrasil provides content of the highest quality which is growing in popularity with the local audience. The launch of their content on our site is a great addition to our portfolio and will allow us to offer a more complete, richer, more immersive and entertaining gaming experience to our customers”.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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