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New Study Shows Online Gambling Soared During Lockdown, Especially Among Regular Gamblers

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New Study Shows Online Gambling Soared During Lockdown, Especially Among Regular Gamblers
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According to a new research, regular gamblers were more than six times more likely to gamble online compared to before the COVID-19 pandemic.

The study, led by the University of Bristol and published on May 17 in the Journal of Gambling Studies, showed regular male gamblers were particularly prone to gambling more often online during the public lockdown in the UK, compared to their previously reported gambling habits.

Although overall men and women gambled less frequently during the lockdown, partly due to betting shops being closed, some forms of gambling increased. For instance, usage of online gambling, including poker, bingo, and casino games, grew six-fold among regular gamblers. Respondents who gambled occasionally were still found to be more than twice as likely than before to gamble online.

Lead author Professor Alan Emond, of the University of Bristol’s Medical School, said: “This study provides unique real time insights into how people’s attitudes and gambling behaviour changed during lockdown, when everyone was stuck inside and unable to participate in most social activities. The findings reveal that although many forms of gambling were restricted, a minority of regular gamblers significantly increased their gambling and betting online. As with so many repercussions of the pandemic, inequalities have been exacerbated and particularly vulnerable groups were worse affected.”

The comparative research used two online questionnaires during the first lockdown in 2020, which surveyed the same group of adults, aged 28 years on average, who had previously been asked similar questions about gambling before the pandemic as part of the renowned Children of the 90s study, also known as the Avon Longitudinal Study of Parents and Children (ALSPAC).

More than 2600 adults responded and results revealed that during lockdown men were three times more likely than women to gamble regularly, defined as more than once a week. Drinking heavily, defined as more than six units in a session (equivalent to more than three pints of beer) at least once a week, was strongly linked to regular gambling among men and women. These trends are likely to be much greater in reality, as the majority (70%) of respondents to the surveys in lockdown were women.

Professor Emond, a public health expert, said: “The strong link between binge drinking and regular gambling is of particular concern, as they are both addictive behaviours which can have serious health and social consequences. With the wider availability of gambling through different online channels, vulnerable groups could get caught in a destructive cycle. A public health approach is needed to minimise gambling harms.”

Online advertising expert and co-author Agnes Nairn, Professor of Marketing at the University of Bristol’s School of Management, said: “The results of this study and trends being reported more widely are quite alarming. As gambling habits shift online, vulnerable groups including children and adults who drink heavily may be more easily sucked into these channels. The increased prevalence of home working is also an important consideration for future policy making, as the temptation to gamble online, amplified by clever advertising, is always there. Children are also falling prey to this advertising, especially for esports, on social media and could get locked into addictive habits from an early age. Stricter regulation is needed in this growing field to protect unwitting consumers.”

Alison Clare, Research, Information and Knowledge Director at GambleAware, said: “We know that gambling is part of the daily lives of children, young people and vulnerable adults and this research sheds further light on the impact Covid-19 and lockdown has had on gambling habits for young people. GambleAware is committed to ensuring all those affected by gambling harm have access to the necessary information and advice. All organisations, including National Health Services and charities need to work together to reduce stigma and raise awareness of the help and support that is available via the National Gambling Treatment Service.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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