Latest News
Betpoint Group names Lahcene Merzoug as CEO

Industry leader tasked with taking operator from dynamic newcomer to power player
Betpoint Group, is pleased to announce that industry veteran, angel investor and former ComeOn boss, Lahcene Merzoug, has been named Chief Executive Officer spearheading the company’s growth strategy as Betpoint Group continues to gather pace.
Prior to his appointment, Merzoug spent two years as CEO of ComeOn Group and prior to that was Chief Marketing Officer at Green Media, Mr Green´s internal media agency. He has also held senior roles at Evoke Gaming, Bonnier Gaming and Red Bet, bringing a wealth of expertise and experience to Betpoint Group.
Based out of the company’s Malta office, Merzoug will be responsible for overseeing Betpoint’s aggressive expansion plans that will see it further expand its flagship brands 21.com, Justspin, NitroCasino, NeonVegas and UltraCasino into new markets.
He will also help to identify possible merger and acquisition targets for the organisation which has solid financial backing, as well as continue to develop the company’s culture so that it can continue to attract the brightest minds and creative talents from across the iGaming industry.
Speaking on his appointment, Lahcene Merzoug, CEO of Betpoint Group, said: “I am delighted to be joining such an ambitious and driven organisation. We have an incredible team of people that form the Betpoint Group and together we make for a powerful proposition.
“We are at the very beginning of an extraordinary growth trajectory and we can’t wait to share our expansion plans with the industry, but until then, watch this space.”
-
Asia7 days ago
Japan’s House of Representatives Passes Bill to Ban Online Casinos
-
Asia6 days ago
Max Level Wins PR Mandate for Riot Games in India and South Asia
-
Asia6 days ago
BetConstruct Wins “Digital Sports Betting Supplier of the Year” Award at Global Gaming Awards Asia-Pacific 2025
-
Compliance Updates7 days ago
Global Compliance in Focus: DATA.BET’s Legal Counsel on Navigating iGaming Regulations
-
Latest News6 days ago
The Impact of Technology on Poker Store Monetisation: From Blockchain to NFT
-
Compliance Updates6 days ago
Digitain’s Paydrom Receives PCI DSS Certification
-
Compliance Updates7 days ago
Ukraine Launches New Agency Named “PlayCity” to Control Gambling and Lotteries
-
Australia7 days ago
Regulating the Game 2026 Announces CherryHub and Ebet as RegTech Sponsors