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Betway Announces premium betting partnership with the Mercedes Cup tournament

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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE
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Leading online bookmaker Betway and the Mercedes Cup are proud to announce the three-year exclusive betting partnership for the renowned professional tennis tournament.

Held at Tennis Club Weissenhof in Stuttgart Germany, the open is part of the ATP250 tour series and opens the extended grass-court season. The event hosts some of the world’s greatest tennis players with past winners including Rafael Nadal, Dominic Thiem and Roger Federer.

The sponsorship further demonstrates Betway’s commitment to Tennis, with partnerships including the Mutua Madrid Open, Miami Open and Estoril Open already in place. This announcement continues Betway’s commitment to supporting the biggest sporting events around the world.

Anthony Werkman, Betway’s CEO said: “We are overjoyed to become the Official Betting Partner of the Mercedes Cup tournament.

“We continue to showcase our support of Tennis around the world and we look forward to being part of such a historic event.”

Edwin Weindorfer MercedesCup Tournament Director said. “In challenging times like these, we are very happy to have agreed on a sponsoring deal for the MercedesCup with a worldwide successful company like Betway. As a global player, Betway strategically focuses on tennis. This goes to show that the sport of tennis works very well as a communication platform.

“The MercedesCup takes center stage in Betway’s international orientation – not least due to the comprehensive live TV broadcast offering, digital presence & innovation as well as the social media and fan engagement initiatives of the grass court highlight at the TC Weissenhof.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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