Latest News
Svenska Spel Becomes Main Sponsor of Sweden’s National Hockey Leagues

Svenska Spel, the state-owned gambling operator in Sweden, has become the main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and the Hockey Allsvenskan (HA).
The company singed a five-year agreement which will come into force on July 1, 2021.
Patrik Hofbauer, Svenska Spel President and CEO, said: “As Sweden’s largest sports sponsor from grassroots to elite, we are very happy and proud of the new agreement with SDHL, SHL and HA.
“All leagues see great value in the fact we are now making Swedish hockey more equal. It will strengthen Swedish hockey. The new agreement also focuses on the fact that together with the leagues we can make a major preventive effort to counteract game problems and match-fixing.”
Jenny Silfverstrand, Swedish Hockey League CEO, added: “Svenska Spel has a long-standing and large commitment to Swedish ice hockey. Therefore, it feels very good that we can now once again work together to take Swedish ice hockey forward. We are proud and happy to contribute to a collaboration that invests extra in gender equality in Swedish ice hockey.”
-
Asia7 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Africa7 days ago
BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season
-
Compliance Updates7 days ago
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
-
Balkans7 days ago
BEGE Awards Nominations Now Open – Celebrating 16 Years of Industry Excellence!
-
Latest News7 days ago
Win a Fruity Fortune in BGaming’s Bonanza Trillion
-
Latest News7 days ago
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
-
Latest News7 days ago
Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming
-
Latest News7 days ago
Slots Temple Announces Exclusive Free-to-Play Tournament Partnership with Pragmatic Play