Playson sails towards Balkan expansion with Admiralbet.rs

Provider maintains regional growth with key partnership

Casino games and software developer Playson has agreed to supply Admiralbet.rs with its acclaimed stable of titles.

The deal sees Playson’s popular collection of slots launch with the company’s Serbia-based B2C outlet, including perennial fan-favourites such as Book of Gold: Double Chance, Legend of Cleopatra and Solar Queen.

Admiralbet’s players will additionally be able to enjoy Playson’s new UI, which enhances its content for mobile-gaming in portrait mode, perfect for single-hand gameplay experiences whilst on the move.

Recent months have seen the supplier continue to extend the reach of its growing operator network, strengthening its footprint with an impressive range of new commercial agreements.

Commenting on the deal, Playson Sales Director Blanka Homor said: “We are thrilled to be teaming up with Admiralbet.rs, in a move marking the start of a partnership that will strongly benefit both parties.

“As our coveted game collection continues to improve even further, so too does our constantly expanding operator network, allowing us to introduce new players to our titles in a variety of global markets.”

Bojan Kesic, Head of Business Development at Admiralbet.rs added: “Playson’s unique games have earned a deserved reputation as some of the most exciting available on today’s casino market, so we are delighted to be integrating them.

“Our customers have grown used to a high standard of entertainment, and we have no doubt that they will welcome Playson’s immersive releases enthusiastically.”