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Leading gaming chair brand AndaSeat and FNATIC Esport team renew strategic partnership

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4 years ago

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Leading gaming chair brand AndaSeat and FNATIC Esport team renew strategic partnership
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The world’s leading gaming chair brand AndaSeat has renewed its strategic partnership with one of the strongest European teams – Fnatic. AndaSeat continues to serve as the Official Gaming Chair Supplier for Fnatic, to better Fnatic’s performance strategy and players’ health with the latest technology on ergonomics, ensuring ultimate game experience and bringing them comfort   through long training sessions and tournaments.

Fnatic is a UK-based professional Esports organization. Founded in 2004, Fnatic has won over 200 championships across 30 different games, and become one of the most successful Esport teams of the decade. This partnership between AndaSeat and Fnatic began in September 2020 by launching the Fnatic Edition, sharing the same brand color and dynamic Esport spirit, it has been successful ever since, and led to an extension of partnership.

Whether you’re gaming casually amongst friends, or competing at the very highest level in esports, having the right setup is absolutely crucial to maximise your gaming performance, something that is a core focus for us at Fnatic. Partnering up with AndaSeat and creating the Fnatic Edition Gaming Chair ensures that both our players and fans across the world are able to enjoy the benefits of AndaSeat’s ergonomic technology, allowing them to enhance their gaming experience by gaming in comfort” said Sam Matthews, Fnatic Founder and CEO.

Founded in 2007, inspired by the latest technology on ergonomics and racing car seats styles, AndaSeat invented the AD+ Design, and has been the exclusive gaming chair provider for Natus Vincere, EXCEL, Fnaitic, Chief, LGD Gaming, OMG eSports, etc.

Zhou Lin, CEO and Founder of AndaSeat comments: “We are very proud to be announcing an extension of our partnership with Fnatic. It is evident that AndaSeat have fulfilled its mission of serving and providing the best chairs and now we are refreshing the best.

“Using our latest ergonomic technology – AD+ Design we can help Fnatic find their groove and be in tip-top shape, like we have in the last year. “

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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