Industry News
The Recovery of the Gambling Business in the World
The impact of the pandemic has affected almost all of its areas, including the game. Now that the coronavirus is slowly receding, global business has a long road to recovery. The gambling business is already looking forward to opening the doors of land-based casinos. The largest bookmakers, with a 22Bet in the forefront, are already making lists of sports events favorable for betting.
How the gambling business is recovering all over the world, we will tell in this article.
Development Forecasts
The impact of the coronavirus infection on the gaming business is reviewed daily. Despite all the difficulties, bookmakers and casino owners still have every reason to be optimistic. Khalid Ali, director of the International Betting Integrity Association, thinks so.
Analysts previously thought the size of the South American and US markets was estimated at $72 million. In the next 5 years, this volume should have increased at the speed of a geometric progression. Yet, the pandemic has changed everything.
Analysts predict that the financial performance of the gambling business will fall 12.1% ($ 415 million) over the year.
But don’t think that everything is so bad. Here is what Khalid Ali has to say about this:
“Soon all the competitions will resume and the casinos will open their doors. The gambling business must be ready for a sharp surge in user activity. After all, when that happens, user interest will increase. ”
Ways to Restore the Gambling Business
Today the gambling business is slowly reviving. A large number of casino halls have already opened around the world. And bookmakers have resumed their work and introduced new bets and offers.
To recover faster, the gambling business uses the following recovery paths:
- New proposals. Recently, bookmakers have begun to introduce new betting offers. They began to focus on local events, not world ones. This is not just about traditional sports.
- Reorientation. In the bet lines, they began to take bets on the result of political, social, and economic events. For example, betting on the results of political elections has become popular with clients. Thus, diversification for the gambling business has become another tool for recovery.
- New security measures. Most casinos around the world have introduced new security measures. So, in the gaming halls social distance, wearing masks, and regular disinfection of premises have become mandatory. Besides, the halls began to fill not 100%, but 50. Agree, this is much better than a completely closed casino.
- Maximum readiness for the influx of customers. After the lifting of restrictive measures, users will begin to bet and play poker with increased interest. Now they are preparing themselves as much as possible for a heavy load.
- Fight against fraudsters. Most clients choose licensed gambling companies that do their job honestly. Yet, in order for the gambling business to recover, it is necessary to monitor contractual matches to prevent them. Bookmakers, casinos, and other representatives of this business are interested in this. After all, clients value openness and reliability. Which is part of the reputation of gambling companies.
Translated text available in Portuguese.
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