Relax Gaming transforms front-end integration with Relax Apex™ launch

Relax Gaming, the igaming aggregator and supplier of unique content, has launched Relax Apex™, its next-generation aggregation overlay, set to revolutionise the delivery of content while significantly diminishing QA and compliance efforts for operators.

Designed to vastly simplify and symmetrise content for a faster route-to-market for its partners,

Relax Apex™ comes as a response to the increasingly fragmented challenges present in today’s regulatory environment.

Its launch marks a true gamechanger for Relax’s partners and operators, providing a scalable front-end overlay that enables a faster route-to-market with next to no regulatory obstacles, ensuring a radical reduction in vetting requirements – taking countless game-by-game verification procedures down to one.

Paving the way for automated custom integrations across Relax’s roster of hand-picked studios on behalf of its operators, Relax Apex™ will also offer promotional suite access. Using just one overlay, it ensures full compliance adherence across a host of developers and games, redefining jurisdictional support.

The essence of Relax Apex™, aligning with the company’s overall philosophy, is business simplicity and driving true differentiation – reducing costs, time, and boasting unrivalled speed-to-market.

Commenting on the launch, Simon Hammon, CPO at Relax Gaming said: “Relax Apex™ is truly a game-changing development – as a company renowned for our technological architecture, we’re exceptionally proud of what we’ve achieved with it.

“Our core goal for Relax Apex™ is that it mitigates the fragmentation that the industry currently endures and not only does it provide a tool to cut through these complex challenges but it’s also a living product that will constantly evolve to meet whatever shifts the industry experiences in the future.

“It offers symmetry of all content and frees operators and partners to focus on running their businesses effectively.”

Relax has enjoyed an outstanding first six months of 2021, with a record-breaking 16 nominations across the EGR B2B Awards and the CasinoBeats Developer awards, as well as taking home “Casino Content Supplier” at the EGR Nordics Awards in February.

In total, Relax offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.