Asia
AESF Seals MoU with South Korea’s Game Ratings and Administration Committee (GRAC)
The Asian Electronic Sports Federation (AESF) has signed a Memorandum of Understanding (MoU) with the Games Ratings and Administration Committee of South Korea (GRAC) which will further bolster the preparations for esports at the AESF Game Title Selection Pool Program for future Esports events.
This MoU which comes into effect on 29th of July 2021 will remain valid for the next three years.
Known by many to be the birthplace of esports, the Korean esports scene is highly regarded to be at the forefront of the industry and the official organization tied to the Korean government and affiliated with the International Age Rating Coalition (IARC) is responsible for providing approval of games for local use while playing a significant role in shaping the gaming industry and esports culture in Korea.
In 2017, GRAC signed an agreement with the International Age Rating Coalition (IARC), making it the newest and only rating authority in Asia to participate in the global rating system for digital games and mobile apps.
This puts GRAC on-par with the Entertainment Software Rating Board (ESRB) in North America, PEGI in Europe, ClassInd in Brazil, USK in Germany and the Classification Board in Australia in utilising the streamlined IARC system to ensure that today’s digital consumers have consistent access to established and trusted age ratings across game devices.
Along with the GRAC, early this year the AESF has formed an internal Task Force to oversee game selection called the ‘Game Title Selection Pool Program.’ Composed of industry experts and professionals, the Task Force is formed to ensure fairness, accessibility, legitimacy of contents and transparency in selection of esports titles played at all AESF-sanctioned tournaments in the future.
By working closely with industry experts and relevant stakeholders, this Task Force aims to uphold the integrity and maintain the high professional standards of esports.
Through this agreement, the GRAC, represented by Chairperson, Mr. Lee Jae Hong, will share its knowledge and expertise and act primarily as reference for the matters pertaining to game contents evaluation of all applied titles for the ‘AESF Game Title Selection Pool Program’ in the future. The evaluation process will be mainly related to the suitability of content for esports in accordance with established criteria for game contents assessment.
With the aim of creating a transparent and fair outcome, the games selection process for future AESF and Olympic competitions will also adhere to the highest standards introduced and implemented by the AESF and Olympic Council of Asia (OCA).
Commenting on the momentous occasion, GRAC Chairperson, Mr Lee Jae Hong said “We are very excited to be part of this initiative which plays a huge role in ensuring the integrity of esports at future competitions. Alongside our counterparts at the AESF, I look forward to a fruitful collaboration which will, in the long term, pave the road for esports in being recognized on-par with other traditional sports on the biggest sporting stage.”
“We will cooperate with AESF to create a healthy esports culture and invigorate this scene for many years to come. We will also try to enhance our national status and extend the collaboration fields in game related ecosystems by promoting the international standardization of game rating classification,” he added.
AESF Director General, Mr. Sebastian Lau echoed the sentiment, saying “This partnership with GRAC is in-line with our focus in ensuring the highest standard for all continental and regional esports tournaments under the administration of the AESF. Not only does it show transparency in the esports titles selection, but it also hopefully sets a benchmark which all future tournaments follow.”
Esports have experienced a massive growth in Asia through official participation in various regional sporting events, most notably as a demonstration game at the 2017 Asian Indoor and Martial Arts Games, and at the 2018 Asian Games in Jakarta. In 2019, at the Southeast Games in Manila, esports was included as a full-fledged medal sport. The momentum continues as Esports will feature as an official medal sport at the 2021 Asian Indoor and Martial Arts Games in Thailand and the 2022 Asian Games in Hangzhou, China PR.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
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