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MuchBetter enters sponsorship deal with Real Betis Balompié

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MuchBetter enters sponsorship deal with Real Betis Balompié
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Three year deal will make supporting Real Betis a simpler and more rewarding experience

MuchBetter, the award-winning e-wallet has entered a three-year sponsorship agreement with Spanish La Liga team Real Betis Balompié. 

MuchBetter is the Green and White club’s Official Digital Wallet Provider across five leagues in total: the men and women’s football teams, the Cream Real Betis esports team as well as the Real Betis basketball and Futsal teams. 

“MuchBetter is the smart digital wallet that makes life simple,” says MuchBetter Co-Founder and CEO Israel Rosenthal.  “We’re excited to work with Real Betis to bring a secure, easy and simple payment solution to their fans. As the official digital wallet provider, we look forward to finding creative ways to improve the fan experience whether they are at Estadio Benito Villamarin, their favourite retailer or online.”

As La Liga returns, Real Betis supporters and MuchBetter customers will see the MuchBetter logo on the shorts of the men’s football kit. Followers of Real Betis’ esports team, Cream Real Betis, will see the MuchBetter logo prominently on the team’s jersey. 

And throughout the season the agreement will bring to life a progression of exciting developments, activities and opportunities which will make following Real Betis a more rewarding experience.

Both Real Betis and MuchBetter are passionate about putting their fans and customers first, be that through innovative technology that makes everyday life simpler or delivering the unforgettable events that make for long lasting memories. Through this partnership, both brands are committed to driving extraordinary experiences for their communities and beyond.

MuchBetter makes managing your payments easier and more secure by giving its users greater control, flexibility, security and rewards. Customers in the EEA can also request contactless payments fob and a range of payment-enabled wearables for a quick and secure way to pay for things on the go that fits with their lifestyle.

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CT Interactive to Showcase Innovative Gaming Solutions at BEGE 2024

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CT Interactive is going to showcase its innovative gaming solutions at BEGE, which will take place on November 27-28, 2024, at the Inter Expo Center in Sofia, Bulgaria. The company will present at stand 3.15А its top-notch slot catalogue featuring cutting-edge mechanics and engaging gameplay designed to appeal to various players.

Silvia Hristova, CT Interactive’s CPSO, stated: “We are excited to participate in BEGE, a central event for the gaming industry in Europe. This year, CT Interactive is showcasing a selection of games tailored to meet the evolving needs of our partners and engage players with innovative and localised content. BEGE offers a unique opportunity to connect with industry leaders, strengthen our relationships, and explore new growth opportunities in this dynamic region.

“We look forward to sharing our latest advancements and demonstrating our commitment to creating high-quality gaming experiences.”

The CT Interactive team at the expo will include Lachezar Petrov (CEO), Monika Zlateva (CCO), Silvia Hristova (CPSO), Antonio Donov (HBD EMEA & Asia), Kiril Kirilov (AM).

BEGE brings together manufacturers, online operators, affiliates, payment service providers and media professionals. This year’s exhibition will feature numerous companies from the gaming industry, showcasing their latest products, services and groundbreaking solutions.

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International Game Technology Faces Cybersecurity Breach

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International Game Technology (IGT) has become the latest gaming industry firm to fall victim to a cyberattack. The company revealed that an unauthorised third party had gained access to some of its systems, resulting in disruptions to portions of its internal information technology systems and applications.

IGT said it was “communicating with its customers and other stakeholders, as appropriate, and where possible, the company has implemented alternatives for certain operations in accordance with its business continuity plans to mitigate disruptions and continue servicing its customers.”

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DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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