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Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe

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Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
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Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world.

Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns.

Turkey is rapidly becoming a star of European tech [1], thanks to the success of a range of start-ups including games publishers such as Peak Games and Dream Games. A flurry of investment into Turkish tech companies has put Istanbul firmly on the map alongside other European tech clusters such as Berlin, London and Paris.

“Turkey is rapidly emerging as a new Silicon Valley of Europe and according to industry estimates over 600 gaming studios are established in the country, with new ones popping up every week. Our local establishment in Istanbul will optimize our communication and commitments with game developers and help Adverty grow both its publisher and advertiser footprint in the region,” says Tobias Knutsson, CEO of Adverty.

Adverty has seen unprecedented growth on the supply-side recently, having signed partnerships with leading hyper-casual publishers such as TapNation and Playducky. Establishing a local presence in Turkey will further strengthen Adverty’s current supply growth, as more and more advertisers enter the increasingly influential world of in-game advertising, with the move forming a central part of the company’s strategy to increase market share.

Erdem Can Tüzün joins Adverty as Director of Programmatic Sales and will grow and maintain programmatic partners, both direct SSPs, such as PubMatic, InMobi and Azerion, and indirect opportunities via DSPs such as The Trade Desk, Amazon and Media Math. He was previously at AdColony for three years – most recently as Team Lead of Programmatic, having rapidly risen through the ranks at the mobile video advertising company.

Meanwhile, Çağla Mordeniz is appointed as Director of Publisher Growth and will focus on growing Adverty’s catalogue of game developers in the region. She brings considerable experience in the mobile gaming industry, having worked at AdColony as well as gaming company BoomBit, where she was Publishing Manager, locating high quality Turkish mobile game developers and studios.

Erdem comments: “Adverty’s growing ecosystem is providing unique monetisation opportunities for games whilst vastly improving reach for advertisers. I look forward to uncovering opportunities for brands to reach and engage with premium gaming audiences through its innovative in-game ad formats.”

Çağla adds: “Having analysed this market, particularly from a publisher perspective, I know that Adverty can achieve great things and further increase the sophistication of in-game activations – not just in Istanbul, but globally.”

This news follows Adverty’s strong growth within all areas of its business in recent months. As Adverty continues to scale up its network of advertisers and game publishers, these hires come at a pivotal time for the in-game advertising specialist’s further growth plans.

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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