Checkd Group nets hat-trick of deals with trio of operator brands

Betfair, Sky Betting & Gaming and SBK signed-up for 2021-22 season

Fast-growing iGaming business Checkd Group has hit the new Premier League season running by signing new operator brand partnership deals with Betfair, Sky Betting & Gaming and SBK.

The Group Chat campaign, a partnership between Checkd Group social brand Footy Accumulators and Betfair, is back for a second season of video content promoting multiples. Across the 2020-21 season and Euro 2020, The Group Chat was a major success in generating 38.1 million impressions, 3.8 million views and 275,000 engagements.

A new weekly show, The Tactics Board, is being produced by Footy Accumulators in partnership with Sky Sports Fantasy Football for the first time in 2021-22.

Also making its debut in the provision of video content is Touchline Talk, a joint effort between Smarkets-powered sports betting app SBK and Checkd Group odds comparison brand Oddschanger.

The triple signing arrives in the middle of a busy period for ambitious Manchester-based Checkd Group, with several high-profile development partnerships with media companies in the offing. The company is also in the early stages of planning an expansion into the US sports betting market. 

Will Tyrrell, Head of Marketing at Checkd Media, said: “We pride ourselves on producing high-quality video content that appeals to our target demographic and these new deals are testament to the work that we continue to put in to keep that audience entertained and informed.

“We look forward to working with these top brands throughout the season, as we continue to grow our business and expand our horizons.”