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Alex Lorimer Appointed Chief Operating Officer

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Alex Lorimer Appointed Chief Operating Officer
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Alex Lorimer has until now held the position of Head of Business Development, which involved sales, account management and the development of commercial relationships and products. In the role of Chief Operating Officer, Alex will continue to work on developing the company’s iGaming portfolio in close collaboration with Gaming Corps’ affiliated operators and partners as well as lead operations in the iGaming business area.

“I am very happy and proud to welcome Alex Lorimer as our new COO. Since joining Gaming Corps, Alex has utilized his experience in business development and planning within iGaming to facilitate significant progress for the company in terms of market-oriented product development. My goal has been to recruit the right team members for Gaming Corps, people who have their hearts in the right place, and Alex really does. He is the right person to lead our operations going forward.” says Juha Kauppinen, CEO.

Gaming Corps has gradually expanded the team within business area iGaming for some time and the work of expanding and further developing the organization and organization structure continues.

“Since I started at Gaming Corps it has been a fast-paced journey that I am very excited to continue, and I am incredibly proud and grateful to have been offered the opportunity to take on this role by CEO Juha Kauppinen. From day one the management team has put their faith in me and supported me in facilitating a change in our product offer which we can see has already had a positive impact on the company’s development. We have come very far in such a short time and developed products that the market cannot wait to have. We have listened to our partners and taken the knowledge they have shared on current and future market demand to heart, and on that basis developed products I am confident will be market leading. The upcoming portfolio has significantly boosted our ability to attract new business and engage key industry players. This is just the beginning of this adventure and with our incredibly talented and hardworking team, I know the possibilities are endless. We are all dedicated to Gaming Corps’ long-term vision of becoming an industry Prime Mover and I can’t wait to step up and help lead this company into the next phase.” says Alex Lorimer, COO.

Latest News

LazyBar: The New White Label Casino Brand launched on the Extendy Platform

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Say hello to LazyBar, Allset Partners’ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start. 

“Our sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to €1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” — Allset Partners

A peek at LazyBar: 9500+ popular games from over 70 game providers

Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC. 

The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.

When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendy’s CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.

“When we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.

Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.” 

  • Ayvar Gabidullin, CBDO Extendy 

 

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Central Europe

Evoplay enters Czech market with exclusive Fortuna collaboration

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Evoplay enters Czech market with exclusive Fortuna collaboration
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Evoplay, the award-winning game development studio, has made its debut in the Czech Republic through an exclusive collaboration with leading operator Fortuna.

As part of the agreement, 39 of Evoplay’s top-performing games, including popular titles like Penalty Shoot-out and The Greatest Catch, are now available to Fortuna customers in the Central European country.

The collaboration not only introduces Evoplay’s diverse portfolio to the Czech market but also solidifies the company’s commitment to expanding in key territories.

Fortuna, a Fortuna Entertainment Group (FEG) brand, is a prominent online casino operator in the Czech market, and the partnership offers Evoplay a solid platform to reach more local players, supporting both companies’ growth objectives.

The strategic move marks a significant milestone for Evoplay, as it becomes the studio’s inaugural partnership in the market with plans for further expansion.

Ihor Zarechnyi, CBDO at Evoplay, said: “Breaking into the Czech market with an exclusive partner like Fortuna underscores our strategic vision for regulated markets. We’re thrilled to bring our diverse content offering to Czech players and are confident this collaboration will yield outstanding results.”

Myke Foster, Group Head of Commercial Gaming Operations at FEG, said: “This partnership reflects our commitment to delivering best-in-class entertainment and exceptional gaming experiences to all FEG customers, with Evoplay providing a broad content portfolio proven with players around the globe.”

“We are thrilled to be the first operator to take Evoplay’s titles live in the Czech market, and we anticipate a new level of engagement among our local audience.”

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Compliance Updates

Aviatrix lands in the Netherlands

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Aviatrix lands in the Netherlands
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Aviatrix, the award-winning crash game, has received its certification in the Netherlands, meaning Dutch players can enjoy the popular title for the first time.

The certification in the Netherlands opens up yet another important regulated market for Aviatrix, which was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

Gross gaming revenue in the Netherlands hit €1.39 billion in 2023, and is expected to continue to grow over the coming years.

Dutch operators will now be able to capture this growth via Aviatrix’s innovative title, which is proving hugely popular in regulated markets worldwide.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “The Netherlands has been on our radar for some time, so this is a big day for us here at Aviatrix. We can’t wait to see Dutch players enjoying the title, and we will be working closely with some very special partners in the Netherlands to ensure this game is widely available very soon.”

Part of what makes Aviatrix so successful is the constant updates to the game, which keeps it fresh and exciting for players.

This has included a full redesign with new, 3D assets, as well as a first-of-its-kind free bets function via in-game promo codes.

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