Asia
Pragmatic Play adds another boost to QTech Games’ premier platform
Leading distributor further enhances its offering with Pragmatic Play
QTech Games, the leading games distributor for Asia and all growth markets, has announced its latest premium provider partnership with Pragmatic Play.
Under the terms of the new deal, Pragmatic Play’s content (comprising its slots and live casino verticals) has been made available to QTech Games clients and their players, adding more muscle to a pioneering platform that is setting the pace for bringing the best online games to market across emerging territories.
Pragmatic Play’s wide-ranging suite of high-class content is now helping to drive differentiation, increasing engagement and player-retention levels in the process. This portfolio features popular titles like The Dog House Megaways™ and more recent launches such as the Emerald King series and Yum Yum Powerways, alongside a host of live casino games, including baccarat, blackjack and multi-lingual versions of roulette.
This ever-evolving production line consolidates QTech Games’ comprehensive catalogue of slot titles on a platform that delivers a definitive one-stop-shop for worldwide operators, thanks to its unrivalled localised depth and authentic gaming-vertical spread.
The agreement also expands Pragmatic Play’s global footprint, opening up an array of both established and emerging markets for accelerated growth. QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Ulf Norder, CCO at QTech Games, said: “We’re excited to have partnered up with Pragmatic Play, whose distinct and diverse portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet’s top providers – and Pragmatic’s unique content sits near the summit of this mountain.
“In short, we can’t wait to see how these games perform across a patchwork quilt of territories. Especially in developing gaming spaces where demand for a localised product set is paramount in tackling the diverse backdrop of cultural trends and player preferences.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: “QTech’s ever-expanding reach, from Asia and Eastern Europe to LatAm, is always eye-catching. Forming a strong partnership with a leader in the Asian market allows us to continue to expand our presence in the region by supplying operators with the compelling content for which we’re renowned.
“This collaboration has enhanced our speed-to-market and will set us up to deliver a defining digital gaming experience for all players, no matter where they set their scene on the world’s stage. With this reputation for delivering quality games to players in progressively diverse markets, we look forward to seeing our games form part of QTech’s wider offering.”
Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition and retention toolbox for its global partners.
Pragmatic Play currently provides up to five new slot titles a month, as well as an extensive range of live casino and bingo products through its multi-vertical repertoire. The company’s entire portfolio is available through a single API integration.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
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