Relax Gaming partners with William Hill for latest UK expansion

iGaming giant adds leading supplier’s content to boost UK footprint

Relax Gaming, the igaming aggregator and supplier of unique content, has penned a deal with William Hill in a significant step towards a major expansion of its games offering in the UK.

The leading operator will also benefit from a choice of all of Relax’s Powered by Relax and Silver Bullet platform partners.

This collaboration was made possible by Relax’s high-quality partnership programmes and comes as a result of the company’s rapidly growing reputation as a content creator, having produced hundreds of high-quality games.

In Relax’s latest move towards global expansion, the deal will see the operator host the supplier’s range of titles. Games that will now be added to William Hill’s site include the award-winning Money Train 2, an exhilarating slot with a 50,000x maximum win available via its Money Cart Bonus Round.

Top Dawg$ will also be showcased by the operator, overflowing with features including mystery respins and free spins, accompanied by a funky hip-hop West Coast/East Coast soundtrack.

Commenting on such an important deal for its UK expansion, Andrew Crosby, Director of Account Management at Relax Gaming, said: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.

“Our partnership with William Hill evidences the value that Relax brings to the table for both the operators and the studios we work with. Offering the industry’s most sought-after selection of gaming experiences, we’re highly confident that we’ll enjoy many years of working together.”

Craig Staples, Head of Gaming Content at William Hill added: “We are delighted to partner with the leading supplier of game-changing content, and offer Relax’s award-winning games, as well as slots from its highly innovative partnership studios.

With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”

Now regarded as one of the industry’s leading aggregators, Relax Gaming provides its partners with upwards of 2,000 online casino games.

This encompasses a wide range of titles, from its high performing proprietary slots to an expansive library of content from hand-picked third-party studios via its partnership programmes.

In tandem with its continued success, the leading supplier secured the award for Unique Gaming Company of the Year at the UK’s International Gaming Awards in September.

This was preceded by four EGR B2B Awards in July, including Innovation in Mobile and Casino Software Provider, as well as two CasinoBeats Developer Awards at the SBC Summit in Malta.