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NRM purchase Probability Jones games studio and confirm Air Dice as equity partner

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NRM purchase Probability Jones games studio and confirm Air Dice as equity partner
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‘A step change for the NRM business’ is how Managing Director Andrew Ludlow described confirmation that it has acquired UK-based games studio Probability Jones and secured an equity partner in the form of the holding company of Helsinki headquartered Air Dice. Under the terms of the agreement signed with Air Dice CEO, Sami Makinen, Andrew Ludlow remains as a significant shareholder and MD of NRM and associated businesses.

Explaining the significance of the relationship, which he believes will further enhance the opportunities open to NRM and its customers, Andrew Ludlow said: “NRM has always been a company, rich in ideas and brimming with talent; concluding this deal with Air Dice creates additional firepower to fully develop what have always been consistently ambitious innovation pipelines.

He added: “We have an absolutely superb customer portfolio and a range of industry leading products delivered across multiple sectors. These remain unwaveringly central to our future plans and therefore identifying a partner with whom we have both shared ambitions and a shared philosophy has not been an easy task but I would say the fit with Air Dice is close to perfect. Air Dice has been an important supply partner for us in the UK Bingo sector for many years and has development studios based across Europe. It will be able to provide us with additional support across the key strategic areas of resource, technology and distribution. This development we believe is a game changer and it’s very much a case of watch this space as we open the next chapter in the development of the company.”

Sami Makinen, the Air Dice CEO stated: “We are equally positive about building on our existing and very productive relationship with Andrew and the team at NRM. Both organisations are comfortable challenging conventional thinking and exploring new ways of doing things and combining both online and offline. Both are 100 percent customer focussed and there’s a very positive chemistry and a shared outlook on how to run and develop a technology and ideas driven business. In terms of the future nothing is off the table and our shared mantra is to ask why not? rather than why? – which is a hugely positive starting point to build from. These are extremely exciting times for our businesses.”

NRM will be making its first ever stand-alone exhibitor appearance at ACOS (20th/21st October). The company will be using the opportunity to showcase its innovative range of products for retail gaming and leisure markets. Andrew Ludlow confirmed: “From mobile applications and membership systems, entertainment platforms, high street bingo systems, digital signage solutions, wide area numbers games and handheld tablets with slots content – we will have a fabulous range of products on show at what is our debut appearance at ACOS. These products and servicesare specifically focused to enhance the guest experience and drive improved profitability across retail environments including AGC’s, Bingo Halls, Clubs, Holiday Parks, LBO’s and Pub’s.”

He added: “ACOS marks the return of live events for the industry in the UK and an ideal opportunity for us to discuss the topics that are front and centre stage for our customers. This coupled with the next chapter in the development of NRM represents an exciting narrative full of opportunity which I and the team at NRM are looking forward to discussing face-to-face with our loyal customers.”

Industry News

MiFinity to Showcase Innovative iFrame at SiGMA 2024

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MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.

Paul Kavanagh, CEO of MiFinity, commented: “SiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.”

MiFinity’s Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinity’s innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank — a powerful tool that enables operators to send payouts directly to players’ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.

The MiFinity Affiliates team will also be available to explain the benefits of MiFinity’s affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.

Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the company’s solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.

Book a meeting here > outlook.office365.com/book/[email protected]/

 

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Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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