Industry News
IWG Signs eInstant Contract With LEIA

Company to supply its InstantGames™ to five lotteries; Danske Lotteri Spil, Française des Jeux, Norsk Tipping, Svenska Spel and Veikkaus
Instant Win Gaming (IWG), the leading supplier of digital eInstant games to WLA/NASPL-member lotteries, has been selected by the Lotteries Entertainment Innovation Alliance (LEIA) to supply eInstants, also known as instant win games, to the joint venture’s five members; Danske Lotteri Spil, Française des Jeux (FDJ), Norsk Tipping, Svenska Spel and Veikkaus.
Following a competitive tender process, the Company has signed a two-year contract to innovate games for LEIA’s members. This new partnership will provide each of the five LEIA lotteries with access to IWG’s InstantGames™ which includes both in-house developed studio games, as well as bespoke content featuring themes and mechanics tailored to each lottery’s local brand.
IWG’s track-record of producing games that successfully capture a lottery’s individual brand character, and having showcased the effectiveness of such games across its many lottery markets, was a significant factor behind the LEIA’s decision to select the digital eInstant games supplier.
As a result of this latest contract win, IWG now delivers its content to 25 WLA/NASPL-member lotteries across the globe, reaffirming its status as the leading supplier of digital games to the iLottery market.
Rhydian Fisher, IWG CEO, said: “It’s not every day you have the opportunity to partner with five of the best lotteries in the world in one fell swoop, and we cannot be more excited to begin our partnership with the LEIA. Our proven track record of developing localized and bespoke games for lotteries means we are best placed to meet the expectations of each LEIA member. We know through first-hand experience that these types of games are very powerful and are among the top performing titles in the world.”
-
Latest News2 days ago
Blask expands Market Overview dashboard with 10 new countries
-
Latest News7 days ago
Mindway AI partners with BetComply to scale safer gambling support
-
Latest News7 days ago
EveryMatrix set for another standout year with strong Q1 performance
-
eSports7 days ago
DaNiAL, Tejas to Represent India at Prestigious WAVES Esports Championship Starting May 1
-
Latest News7 days ago
Take on the Stock Market with BGaming’s Retro Trader
-
Latest News7 days ago
WinSpirit Casino Earns AskGamblers Certificate of Trust
-
Latest News7 days ago
Adventure Awaits in Boat Bonanza CrocoNile!
-
Africa4 days ago
Springbok Casino Honours South Africa’s Strongest Mother’s in the Wild and Gives Away 25 Free Spins