Industry News
Successful First Year for ITL’s Hygienic Cash Automation
CashGenic, the hygienic cash automation from ITL, was first launched in May 2020 during the height of the covid-19 pandemic to enable customers to pay with cash both safely and hygienically. Since it was first launched, ITL has secured a number of distribution suppliers in the UK and throughout Europe, who collectively have installed several hundred units in numerous countries including the UK, Germany, Spain, Belgium and Austria.
Commented on this achievement, Thorsten Labusch, VP of Sales & Business Development, said: “We are delighted with the success of CashGenic which was introduced during the height of the COVID pandemic as a solution for those customers wanting to pay by cash safely during a time when coins and banknotes were being incorrectly portrayed as high risk in terms of transmission. Although this was proven inaccurate, the COVID crisis highlighted the need for businesses to continue to accept cash while maintaining social distancing. The technology has been developed by us and the complete system solution is supplied and installed direct from our approved partners using their own hardware.”
“Our partners have developed a full solution that includes our intelligent banknote recycler and advanced coin recycler. CashGenic is an affordable solution with easy installation and no software integration involved. A compact, all-in-one counter-top device it ensures easy customer access, with pay-in and pay-out managed by staff via a mobile tablet device. One year on, and we have over 9 strategic partners spread throughout Europe who together have now installed over 400 units, across 22 different countries and this continues to grow.”
CashGenic can be used in various settings within the retail sector to automate the counting and handling of cash, therefore saving time and generating greater efficiencies for businesses, as well as helping organisations eliminate shrinkage and accounting errors.
Thorsten continued: “Our partners have installed the system at various retail venues including butchers’ shops, toy shops and fish and chip shops, amongst others. One of our partners, Perfect Money, provider of innovative payment solutions based in south Germany are proudly building the machines (renamed Vicky) in Germany. This high-performance, smart cash dispenser has space-saving dimensions so fits onto any counter and Perfect Money customers have reported that several businesses have seen an uplift in cash takings of around 10%.”
Andy Bullock, Senior Business Development Manager of ITL, commented: “CC Dynamic, our first CashGenic UK supplier, have been rolling out the system (branded as £XCHEKKA) with Maggi Electronics completing the installs.”
Commenting on a successful installation at the Café Royal in Scotland, owner and National Federation of Fish Friers (NFFF) member John Pagani said: “Overall, it’s been a tremendous success. The £XCHEKKA system is affordable, so much so, we ordered two, one for our indoor café and the other for our take-away. Staff love it, they no longer have to count change and can concentrate on serving the customer to provide excellent customer service rather than worrying about change and having to wash their hands after touching the money and sanitising again.”
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
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