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Chelsea FC & Parimatch Launch a New Campaign Inspired by the Arthurian Legends

Parimatch Tech, an international tech company that promotes the Parimatch brand globally and provides tech and marketing solutions in the entertainment and betting industry, has today launched an advertisement campaign featuring Chelsea FC first team stars Marcos Alonso, CĂŠsar Azpilicueta, and Thiago Silva. âThe Chosen Onesâ campaign is inspired by the Arthurian Legends, namely âThe Sword in the Stoneâ.
The spot, shot by Electric Sheep Film studio from Kyiv, Ukraine, celebrates Parimatch’s partnership with the 2020/21 Champions League winners Chelsea FC, as club captain CĂŠsar Azpilicueta is successful in releasing the ball from the stone.
“The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC were on board with exploring them with us in this new ad! The campaign revolves around the idea of how the past, the present and the future are intertwined. Chelsea FCâs players are the true âchosen onesâ â a fitting title for the current Champions of Europe. Working with Chelsea FC is always a great pleasure, and we canât wait to see what the team has up their sleeve for this season” – Katerina Amirkhanova, Parimatch Tech CCO.
“When we signed our Partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing CĂŠsar, Thiago and Marcos playing their role as the âchosen onesâ on TV screens across Europe over the coming months” – Guy Laurence, CEO of Chelsea FC.
Chelsea FC and Parimatch announced their partnership earlier this year, kicking off a three-season deal. As part of the partnership, Parimatch will use Chelseaâs brand and a wide array of digital, social and logistical assets to create innovative activations for fans around the world.
The new advertisement was directed and executive produced by Andrei Kopots, with director of photography Nikita Kuzmenko. Electric Sheep Film has been successfully working with Parimatch Tech for a year now, creating several viral ads for the Parimatch brand, including the recent Juventus spot that featured a few of the clubâs top players. The exclusive music for the ad was created by Eugene Filatov, also known as The Maneken â a prominent Ukrainian composer and sound producer of the ONUKA band.
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