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How Rich Wilde became the slot world’s coolest trendsetter

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Photo by Tung Lam from Pexels
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Movies have Indiana Jones and video games have Nathan Drake, but what about the dashing adventurer of the iGaming world? There’s only one clear example and that has to be the debonair Rich Wilde.

Almost ten years ago, the world was introduced to Rich Wilde slots through his debut adventure Rich Wilde and the Aztec Idols. Of course, there had been adventure slots in the past, but Rich Wilde arguably kickstarted the trend of creating an explorer that was more than a nameless face.

It’s through this that Rich Wilde became the slot world’s coolest trendsetter. There may be many recognized adventurer slots out there – but they’ll never be on the same level as Rich Wilde.

Popularising the solo adventurer slot

Prior to Rich Wilde, the iGaming world had adventure slots full of action but with generic characters instead that had little personality or charm. That’s not to say that these slots weren’t entertaining – but they were lacking something.

That’s where Rich Wilde changed everything and gave players a recognisable figure that they could identify. It’s the same case with every medium (such as films or books) – a familiar figure or icon will attract people better than something anonymous or unknown. Ultimately, players will see someone they trust and be guided to that character.

As soon as you see the Rich Wilde logo or his trademark profile, you know you are in for an enthralling game that’ll leave you entertained. It’s not hard to see why other developers followed Play’n GO’s lead with creating a memorable figure.

Inspiring other franchises

Nowadays, most online slots have a familiar figure to brand the slot but it’s a fair statement to say that Rich Wilde’s success set the basis for this trend. Whilst Rich Wilde isn’t the first-ever franchise or familiar figure within the iGaming world – it’s definitely one of the most popular examples that started the craze.

After the first Rich Wilde slot, Gonzo’s Quest was released almost a year later and became one of NetEnt’s mascots. In 2019, both Jungle Jim and John Hunter found life as online slot figures within the adventure genres – but only John Hunter managed to develop into a fully-fledged series.

Whilst the initial slot in the John Hunter series looked to be similar to the original Rich Wilde, the series soon found its own identity and remains one of the most popular titles for Pragmatic Play. The series continues to thrive alongside Rich Wilde, there’s even a newly released slot for John Hunter in the form of John Hunter and the Quest for Bermuda Riches

Without Rich Wilde, popular online slots with notable figures may not exist or be radically different.

Transcended genres

All the slots within the Rich Wilde franchise are naturally adventure slots – but there are many subcategories. The first two slots are standard adventure ones taking Wilde on a journey to the Aztec and India. For the third slot, the famed explorer goes to Egypt in the most popular game Rich Wilde and the Book of Dead.

Following the mega-hit of the previous game, Play’n GO decided to move the series in a new direction with Rich Wilde and the Tome of Madness which took inspiration from creepy H.P Lovecraft novels. It didn’t stop there – as Rich Wilde expanded into Greek myths with Rich Wilde and the Shield of Athena.

That’s the beauty of Rich Wilde and why the franchise is beloved – as there’s no telling where the next adventure will take him.

Expanded universe

In the wake of Rich Wilde and the Shield of Athena, fans were introduced to the treasured daughter of the infamous adventurer named Cat Wilde. Her presence was welcomed with open arms – so much so that Play’n GO introduced new hero Cat Wilde in her debut slot called Cat Wilde and the Doom of Dead!

Stepping into her father’s footsteps, Cat goes back to Egypt in order to find the treasure that he missed. In her sequel slot, Cat Wilde in the Eclipse of the Sun God, Cat goes to explore her father’s first adventure journeying back to Aztec.

The Rich Wilde series is constantly developing and growing, making it into its own universe with the same characters and same environments. It’s amazing that these characters belong to a fully expanded world which they often return to meaning that all the games are connected.

Not many online slots have strong connections with one another, but the Rich Wilde series is one of the rare few that is. It led to other slot franchises, such as the Reactoonz series, which connects Reactoonz, Reactoonz 2, Dr Toonz and Gigantoonz through a shared universe and opens up the possibilities of future installments.

The Future of Rich Wilde

It’s a fair conclusion that Rich Wilde is a trendsetter within the iGaming world and he definitely does it in style. The Rich Wilde series was not an overnight success, but by the third title, Rich Wilde was known across the slot world. To be able to release almost ten different titles within this series and for the hype to continue is a true testament to the power of Play’n GO’s slots.

Everyone’s favorite adventurer remains as cool and suave as ever due to the unpredictability of what’s to come next. The future is limitless for this series with the potential of more family members or even the mysterious Mrs. Wilde.

Rich Wilde and his entire franchise won’t be retiring anytime soon as Wilde is in the prime of his life. It’d be fascinating to see a Rich Wilde crossover with another Play’n GO series or a fellow explorer such as Gonzo. The Rich Wilde series will be celebrating its tenth anniversary next year, and it’ll be exciting to see where the franchise will go next.

Compliance Updates

Aviatrix lands in the Netherlands

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Aviatrix lands in the Netherlands
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Aviatrix, the award-winning crash game, has received its certification in the Netherlands, meaning Dutch players can enjoy the popular title for the first time.

The certification in the Netherlands opens up yet another important regulated market for Aviatrix, which was recently named ‘Game of the Year’ at the EGR Operator Awards 2024.

Gross gaming revenue in the Netherlands hit €1.39 billion in 2023, and is expected to continue to grow over the coming years.

Dutch operators will now be able to capture this growth via Aviatrix’s innovative title, which is proving hugely popular in regulated markets worldwide.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “The Netherlands has been on our radar for some time, so this is a big day for us here at Aviatrix. We can’t wait to see Dutch players enjoying the title, and we will be working closely with some very special partners in the Netherlands to ensure this game is widely available very soon.”

Part of what makes Aviatrix so successful is the constant updates to the game, which keeps it fresh and exciting for players.

This has included a full redesign with new, 3D assets, as well as a first-of-its-kind free bets function via in-game promo codes.

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Endorphina Partners with Volcanobet

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The leading online slot provider Endorphina has recently partnered with Volcanobet, the largest concessionaire in the field of gambling in Montenegro.

“We’re thrilled to partner with Volcanobet, bringing our top-quality slot games to Montenegro and fueling their dynamic expansion into the Serbian and Bosnian markets. This collaboration strengthens our regional footprint while offering Volcanobet’s players an exciting and diverse gaming experience with our portfolio of thrilling slots,” Lohith Chittajallu, Partnerships Manager at Endorphina, said.

“The newly formed partnership between Vezuv – Volcano (Volcano BET) and Endorphina is set to elevate the gaming experience for the users and bring a new and exciting level of entertainment,” Lena Bošković, Director of Corporate Communications at Volcanobet, said.

Volcanobet is the largest iGaming brand in Montenegro, offering an impeccable supply of online entertainment and quality services. Committed to responsibly contributing to the environment and society, Volcano builds trust and takes care of its people and capital.

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Amusnet Announces Partnership with Italian operator Cristaltec

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Amusnet has announced a new partnership with Italian operator Cristaltec. This collaboration enables Amusnet to utilise Cristaltec’s network to deliver its top-tier offerings to a broader audience. The collaboration strengthens the provider’s position in the market while underscoring its dedication to high-quality standards and strict regulatory compliance.

“Partnering with Cristaltec marks an exciting leap forward in our continuous expansion across Italy. By blending our expertise with their established market presence, we’re unlocking fresh opportunities and delivering unmatched value to players. Joining forces with the operator strengthens our commitment to excellence in the gaming industry across Europe,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are proud of the new partnership with Amusnet, an internationally renowned game provider, which will expand the offer of our Online Casino, CasinoMania, part of the Cristaltec group, with high-quality titles, which will surely be appreciated by our players. The collaboration with Amusnet allows us to expand our first-class entertainment products and demonstrates our continued commitment to reaching new standards in the iGaming industry,” Calvi Lorenzo, Board Member of Cristaltec Entertainment, said.

On the Cristaltec’s platform, players can find some of Amusnet’s top performers, such as Shining Crown, Hot Deco, 20 Golden Coins, as well as other top-notch titles like Diamond Plus, Cocktail Rush, Secrets of Sherwood and Greek Fortune.

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