Latest News
Better Change Appoints Lee Willows to its Board of Directors

Gambling harm prevention organisation Better Change has appointed Lee Willows to its Board of Directors as a Non-Executive Director.
Willows will work to incorporate his three-decade experience in education and lived experience of problem gambling into his new role, having founded the Young Gambler’s Education Trust (YGAM) in 2014, serving as Chief Executive of the organisation until October of this year.
Additionally, the new hire was the Founder and Managing Director of YGAM’s corporate training service provider YGAM Innovation Limited, and is currently the Executive Chair and Founder of ESG Gaming, a not-for-profit Community Interest Company (CIC).
Upon leaving YGAM two months ago, Willows detailed that the charity had entered its “third strategic cycle” which would see it expand its safer gambling training services with BetKnowMore UK.
Commenting on his new role, he remarked: “It is a real privilege to be signing up for the gifted group at Superior Adjust. Its Founder and I have acknowledged each and every other for numerous decades and what I am significantly amazed by is Superior Change’s mission and values as a social enterprise.
“I am fully committed to contributing to their journey and collectively we are hunting ahead to working with stakeholders to even further strengthen participant security and social accountability.”
Welcoming Willows to the board, Better Change Founder Victoria Reed, said: “On behalf of the entire team at Better Change, we are honoured to have Lee Willows join our Board of Directors.
“His achievements in our sector have been second to none and we look forward to working with him to keep player protection and sustainability at the heart of the gaming industry.”
-
Latest News6 days ago
GR8 Tech Powers Smarter Betting with New Match Trackers
-
eSports6 days ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News6 days ago
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship
-
Press Releases6 days ago
BonusFinder Launches Practical Player Guide to Mastering Online Casino Bonuses
-
Latest News6 days ago
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool
-
Latest News5 days ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
-
Asia6 days ago
100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo
-
Conferences in Europe6 days ago
Speaking the Player’s Language: Promatic Group’s Take on Game Localization in CEE