Australia

South Australia and Adelaide United to Promote Sports Without Gambling Ads

Published

3 years ago

December 7, 2021

Niji Narayan

Reading Time: < 1 minute

The South Australian State Government has partnered with Adelaide United, an A-League soccer club, to establish good practices and role models to promote sports without the need to advertise sports betting services. The multi-year partnership is in response to the prevalence of sports betting in the state.

Authorities hope that cooperation with the football team will help offset interest in sports betting. The announcement was issued after the local government launched its “come for the game” campaign and an initiative to prevent sports betting from becoming the main focus of sports events at the expense of sports.

The AU$328,000 communications campaign reinforces the positive aspects of sport without gambling across television, radio, websites, social media ads and on-ground advertising at Coopers Stadium. It also focuses on reaching out to young people and parents who are most likely to bet on sports.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.