Industry News

SAZKA Entertainment Rebrands as Allwyn

Published

3 years ago

December 9, 2021

Niji Narayan

Reading Time: < 1 minute

SAZKA Entertainment, which operates lotteries in Austria, the Czech Republic, Greece, Cyprus and Italy, is re-branding as Allwyn.

The change comes as the Company evolves from a pan-European lottery operator into a global business.

Allwyn will retain its iconic, local brands that are cherished by both its consumers and employees and drive the continuous strong growth of the Company.

Allwyn is a lottery, entertainment and digital gaming operator, with trusted brands delivering over €16bn in wagers. Allwyn is one of Europe’s largest and fastest-growing lottery companies and its strong performance across markets is helping to fund good causes in Austria, the Czech Republic, Greece and Cyprus, and Italy.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.