eSports
BETBY PARTNERS WITH HERO GAMING FOR GLOBAL SOLUTION ROLLOUT

BETBY, the innovative sportsbook supplier, has agreed a deal with Hero Gaming that will see the operator roll out BETBY’s complete solution across various key territories worldwide.
Hero Gaming brands Simple Casino and Boom Casino will be adding BETBY’s innovative sportsbook solution in their portfolio.
The operator group will have access to BETBY’s end-to-end, AI-driven sportsbook solution, with markets on over 900,000 live events a year, as well as the provider’s pioneering Betby.Games range of esports titles, available round the clock.
BETBY’s partnership with Hero Gaming comes off the back of successful agreements with a number of emerging operators and will see the supplier gain significant traction in regulated markets as it looks to continue the rapid global expansion it has achieved since 2018.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”
Sam Brown, Hero Gaming’s Chief Commercial Officer, said: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this.
“The inclusion of BETBY’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”
-
Asia2 days ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Asia5 days ago
12BET Brings the Aviator Craze to Players with Spribe’s Trending Games
-
Asia5 days ago
PAGCOR CHIEF VOWS CONTINUED SUPPORT FOR MILITARY INFRA PROJECTS
-
Compliance Updates5 days ago
Dutch Gaming Authority Intensifies Supervision of Advertising Rules for Sports Sponsorship
-
Asia4 days ago
Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025
-
Compliance Updates5 days ago
Fennica Gaming Secures B2B License in Greece
-
Latest News5 days ago
Bets & Bytes: How AI, Blockchain, and New Regulations Are Shaping Europe’s Online Casinos
-
Gambling in the USA4 days ago
Gaming Americas Weekly Roundup – May 19-25