eSports
OR Esports Teams Up with KFC India

OR Esports has announced fast-food franchise KFC India as its “Winner Winner Chicken Dinner” (WWCD) sponsor for 2022.
As sponsors, KFC would support streaming of gaming events, provide unique jerseys for players to wear their excitement and also perhaps surprise players with a digital avatar of Colonel Sanders! As brands in India battle for Gen Z’s attention, being the “Winner Winner Chicken Dinner” sponsor puts KFC India in the very battleground where all the action is taking place. As makers of the World’s Tastiest Chicken, KFC India will now be inducing some “crispiness” in the gaming arena as well, giving their young netizen consumers an opportunity to enjoy their KFC Bucket and have it too!
“KFC is always open to collaborating with culturally relevant partners, in a way that’s distinctive. E-gamers and KFC fans in India share commonalities of being passionate, youthful and innovative. Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams. Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic. And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good,” Moksh Chopra, Chief Marketing Officer at KFC India, said.
In today’s competitive arena, winning a battle royale match is no easy task, outlasting other players requires cunning, skill, and exceptional coordination. “Winner Winner Chicken Dinner” is a popular phrase gamer’s shout to celebrate a victory in one of India’s most popular multiplayer battle royale games Battlegrounds Mobile India (BGMI). This collaboration enables the brand to engage with the fast-growing gaming audience via direct connection with their favourite game and convert them into loyal customers in the longer run.
“To have one of the world’s leading QSR brands – KFC India – join us, reaffirms OR Esports’ commitment to scale esports with the world’s best brands. Anchored by a slate of content activations and interactive fan engagement, this partnership provides KFC with the perfect platform to directly engage new and long-time loyal KFC fans and the esports community. With a shared passion for gaming and finger lickin’ good food, we’re excited about the incredible fan experiences and milestones we will accomplish together,” Kasturi Rangan, CEO at OR Esports, said.
-
eSports4 days ago
Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – June 9-15
-
Conferences in Europe7 days ago
Gaming in Germany Conference: November 11, 2025 | Save the date!
-
Affiliate Industry5 days ago
TESTA debuts TESTA Score, allowing operators to benchmark UX
-
Conferences in Europe7 days ago
PIN-UP Global to Participate in IGB L!VE London
-
Latest News7 days ago
Nolimit City boards a wild ride at 35,000 feet in Flight Mode
-
Latest News7 days ago
Personalised gaming is the new competitive edge for online casinos
-
Australia6 days ago
ACMA: TAB Penalised $4 Million for Spamming VIP Customers