Swintt names Per Hedén as Chief Product Officer

Former Yggdrasil executive and product specialist brings his wealth of experience and knowledge to the fast-growing online slot developer

Swintt, the developer of chart-topping online slots that include titles such as Book of the East and Rock n Ways XtraWays™, and live casino content distributor, has added serious firepower to its senior management team after appointing Per Hedén as Chief Product Officer.

Hedén has more than ten years’ experience in senior management roles with responsibility for product as well as IT and marketing. He has worked across a wide range of sectors including healthtech, ecommerce and data management, as well as online gambling.

His experience in the iGaming sector includes a two-year stint as Chief Product Officer at Yggdrasil Gaming and a period as a Senior Strategy Consultant at GAN. He first joined Swintt in October 2021 in a similar consulting role but has now been appointed to the full-time position of CPO.

Hedéns main responsibilities include developing ways to improve the player experience across the future games to leave Swintt’s production line. He has also been tasked with building out the product team with more top talent and to optimise product processes.

David Flynn, Chief Commercial Officer  at Swintt, said: “I am delighted to announce Per as our Chief Product Officer and for Swintt to continue to benefit from his unrivalled experience, knowledge and passion as we look to take our games to the next level, grow our product team and streamline our internal processes.

“Per has been working with Swintt for several months and has already made an impact on our games and the experience our slots and live casino titles provide players. As CPO, he will continue to influence the direction in which we take to game development and how we elevate the player experience.”

Per Hedén, Chief Product Officer at Swintt, added: “I am delighted to be joining Swintt at such a pivotal stage in its growth journey and having recently been crowned Rising Star in Casino Innovation and Software at the SBC Awards.

“I am looking forward to working closely with the talented team to create the best player experience possible while also driving Swintt into becoming a tier one developer that also leads the change for sustainability across the industry and, indeed, globally.”