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Asia

ONE Esports and Samsung Enter Long-term Partnership to Launch ONE Esports App

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ONE Esports, a subsidiary of Group ONE Holdings (ONE), has announced it has signed a long-term partnership with Samsung in Southeast Asia.

This is the latest major partnership for ONE Esports, following recent partnership announcements with Activision Blizzard, foodpanda Thailand, Franklin Templeton, FWD, Marriott Bonvoy and McDonald’s Philippines.

This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, to be launched in the second half of 2022.

The app will be positioned as the go-to source for esports news and content in Southeast Asia, and will be seamlessly integrated into the ONE Esports media ecosystem, featuring news and content syndicated from ONE Esports’ website, oneesports.gg, which will be localised across each market. Samsung users will also get to enjoy exclusive videos and rewards produced by the ONE Esports team for the app.

The app will be made available in the Samsung Galaxy Store and Google Play Store for over-the-air download exclusively on Samsung mobile devices this year.

“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content,” Carlos Alimurung, CEO of ONE Esports, said.

“Led by a young, digital, and global audience, esports is shaping up to be the future of sports, media, and entertainment. Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming. ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organisation, and our partnership sets the cornerstone for combining the best of esports experiences with the best mobile gaming devices for our customers,” said Chris Tarr, Head of Mobile Services & Partnerships, Southeast Asia and Oceania at Samsung Electronics.

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Asia

Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

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Asia

DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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Asia

MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador

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International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.

As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.

Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.

“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.

With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.

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