Central Europe
National Hockey League and Interwetten Announce Multiyear Partnership

Sports Betting Brand Interwetten and the NHL to Engage Growing Hockey Fanbase in Austria and Germany
The National Hockey League (NHL) welcomed Interwetten as an Official Partner of the NHL in Austria and Germany. Founded in Vienna, the online sports betting pioneer will leverage its NHL partnership to increase brand awareness, establish individualized entertainment experiences and provide secure betting products for fans.
“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment,” said Stefan Sulzbacher, spokesman for the Board of Directors at Interwetten. “We are proud that we have a multiyear partnership with the NHL – the best ice hockey league in the world – and the SIG Group.”
“We are excited to welcome Interwetten as an Official Partner of the NHL,” John Lewicki, NHL Vice President, Business Development and Partnerships, International. “Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany.”
As an Official Partner of the NHL, Interwetten will conduct dynamic marketing campaigns utilizing NHL branding across the company’s digital sports betting offerings in Austria and Germany. Interwetten will receive premier marketing positions on NHL digital assets including NHL.com/de, the official German language version of NHL.com, and rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programs. Additionally, Interwetten will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership, including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.
Interwetten’s partnership with the NHL follows its recent strategic sponsorships with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV).
-
Asia7 days ago
India Bans Real-Money Gaming
-
Latest News7 days ago
MeitY Blocked 1300 Illegal Sites But Offshore Platforms Still Exist
-
Latest News7 days ago
DATA.BET Secures Spot at SBC Summit 2025
-
Compliance Updates7 days ago
Bacta commissioned research shows huge support for seaside arcades led by Gen Z
-
Latest News6 days ago
Why Gamification Is Reshaping Online Poker
-
Latest News7 days ago
From Cards to Crypto: How European Players Fund Their Online Casino Accounts
-
Latest News7 days ago
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch
-
Latest News7 days ago
BGC Study Highlights Cultural Significance of Gambling in the UK