SportCast interview: The success of BetBuilder with Fortuna Entertainment Group (FEG) and across Europe

OpenBet’s SportCast business continues to grow from strength to strength. In the US, many of the region’s leading US operators utilise its same-game parlay product as demand increases exponentially for this exciting form of betting.

However, the pioneers of the original and leading BetBuilder product remain fully focused on penetrating new markets across the globe, including Europe where it already holds a commanding position.

Recently, SportCast partnered with Fortuna Entertainment Group (FEG) in a move which significantly strengthens its presence in Central and Eastern Europe. We caught up with SportCast Managing Director Ryan Coombs to find out more about the innovative company’s products in Europe and its plans for the future.

How important is this deal with Fortuna in expanding both OpenBet’s and SportCast’s presence in Central Europe? How many operators in total do you supply your content to in this region?

Teaming up with an operator of the stature of Fortuna Entertainment Group (FEG) is a huge milestone for the business. The launch greatly increases our presence in Central and Eastern Europe where our products are firmly establishing themselves as cornerstones in the sportsbook offering.

It was clear from day one that we share an aligned vision in bringing premium engaging experiences to the market. We’re super excited to see the undoubted popularity of our product suite continue to grow with Fortuna’s customers.

How common are BetBuilder products in this region of Europe, and how can they elevate the betting experience across both retail and online?

SportCast’s vision is to remove the boundaries that exist when placing any bet a customer chooses. Our BetBuilder products facilitate this for sports fans within a single event. The popularity of BetBuilder in the region is growing daily, where our sports coverage and player market depth are particularly appealing to the next generation of consumers who demand a fully personalised experience.

We are constantly looking at ways to add more sports and markets to our offering as demand grows. Our products are designed to integrate seamlessly both online and in retail and have achieved huge success in both avenues around the world.

The deal with Fortuna includes a pre-built, quick-pick solution of BetBuilder –  how does this version compare to the original and why is it appealing to certain operators?

The pre-built/quick pick BetBuilder solution is the perfect companion to the full BetBuilder solution – where a selection of the most popular BetBuilder bets are presented to the end user. Whilst browsing the selections, the product provides instant engagement that truly gets the creative juices flowing. This often results in the customer building their own story in the full BetBuilder solution.

Its engaging nature has led to pre-built bets being given prime real estate on the homepages of sportsbooks has been very successful for our partners.

Can you give us an insight into SportCast’s initial success with Fortuna? Have bettors appreciated this new type of betting experience?

We initially launched the pre-built BetBuilder bets product with Fortuna, which has been a great success so far. Adding the full BetBuilder solution completes the experience and we are greatly looking forward to seeing the results of both products interacting in tandem with each other.

Do you have any plans to further expand your product offering for the European market?

Absolutely, SportCast prides itself on staying ahead of the industry curve with its global coverage of sports and competitions. The demand and success of our products in the European market has seen us quickly move to shortly release further European competitions in the likes of Ice Hockey and Basketball, which we know will be hugely popular with our partners in the region. Finally, In-Play is the main focus for our team in the coming year, so watch this space!