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Merkur to withdraw from ICE 2022

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ADP MERKUR IS “DIGITAL INNOVATOR 2022”
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Following a decision made by its Board of Directors the Merkur Gaming Group has reluctantly taken the decision to withdraw from its planned participation as a major exhibitor at London’s ICE 2022 (April 12th to 14th 2022).

In informing the ICE organisers, Clarion Events, of this decision Merkur cited their view that, for a number of reasons, the Group’s substantial investment in ICE would be unable to show a positive return.

Merkur Gaming stated: ‘We are completely unable to accept the new dates for ICE 2022. With the show running right up to the start of the Easter holiday period, the fact that the Covid pandemic – in the form of the Omicron variant that is currently rampant throughout the United Kingdom – is still a major health risk issue and the still to be seen additional logistical difficulties that stem from the UK’s Brexit withdrawal. All of these factors combine to reach the inescapable conclusion that the visitor numbers (both those UK-based and those wishing to travel from overseas) will be severely impacted in a negative way, the show will be unable to present itself as the world leading event of recent years, and the practical difficulties for international exhibitors will also be greatly increased. We have a clear duty of care for our employees and also for our business partners, customers and those who choose to attend the show and that must be a major priority. We regard Clarion Events and ICE itself as major factors in Merkur’s success in recent years. We hope to be able to re-engage with them at the earliest possible opportunity but that has to be at the right time, in the right place and in the right conditions. We look forward to that positive collaboration, we regret having to take the decision that we are now announcing but, under the present circumstances, we are convinced that we have chosen the correct path as an example to and for the benefit of the entire international gaming industry.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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