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SOFTSWISS Sportsbook: 2021 Recap

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SOFTSWISS Sportsbook: 2021 Recap
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The SOFTSWISS Sportsbook is pleased to share insights and results of the past year. The online sports betting platform was launched by SOFTSWISS at the end of 2020 and has gained traction in its first year of operating performance. 

According to the Sportsbook statistics, men are the top users of the platform. Men account for 97% of the sum of all bets, while women only account for 3%. The situation is similar with the number of bets made, or Bet Count. In 2021 men made 94% of of all bets recorded in the SOFTSWISS Sportsbook, while women only made around 6%.

“Our product confirms the prevailing theiry that the sports audience is predominantly male. This pattern is easy to interpret and culturally related to spending time together watching sporting events, which is less characteristic of the female segment of gamblers. Men are more often interested in sports and consequently more likely to become betting site visitors,” commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

The analysis of the players age revealed that the users aged 41 to 50 years old provide the biggest contribution. More than 55% of Total Bet Sum is generated by this player group. Surprisingly, however, middle-aged players (31-40 years old) are the ones who make the most bets: they account for 37% of the Total Count of bets. 

In 2021, people were more likely to use mobile phones to place bets – these made up 65.5% of all bets. However, when it comes to the Bet Sum, the picture changes dramatically. Players spent the most money from desktop devices (62.6% of Total Bets Sum). Tablets prove to be the least popular betting devices. 

“Desktop devices tend to be an important tool for professional and VIP players, who use multiple monitors at once to simultaneously study statistics and analyse data in parallel with the game. It is the most advanced way to track changes in real time,” said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

 

The most popular sports by Bet Sum in 2021:

  1. Soccer 38.14%
  2. Basketball 22.62%
  3. Tennis 16.11%
  4. Ice Hockey 9.01%
  5. American Football 8.95%
  6. Volleyball 5.17%

 

The top tournaments are as follows: 

  1. NBA 28.32%
  2. NFL 18.13%
  3. Premier League 16.78%
  4. Serie A 13.35%
  5. La Liga 12.28%
  6. NHL 11.13%

“Football is the king of betting, as our statistics once again prove. Basketball and tennis, as usual, share second place depending on how well represented they are in client projects given the region of operation. The popularity of each particular sport affects the leading tournaments accordingly,” added Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

The most popular cryptocurrencies in sports betting turned out to be:

  • Bitcoin 54.73%
  • Litecoin 44.22%
  • Ethereum 1.05%

An important achievement for the Sportsbook team has been the partnership with one of the leading providers of live odds for eSports, Oddin.gg. The new partnership has enabled Sportsbook to expand its offering with live streaming, multiple live markets and a wide range of eSport tournaments such as Counter-Strike, League of Legends, and Dota 2. 

In addition, the SOFTSWISS Sportsbook, together with N1 Partners Group, launched its first project on the Nigerian market under a local licence, which SOFTSWISS was granted in February 2021. N1Bet.ng was the first betting project launched by the Sportsbook Team on the African continent. 

In terms of functional enhancements, the Sportsbook has significantly expanded the list of bonus offers available. In 2021, the team launched two new types of bonuses at once: Hunting and Freebets. The latest includes No Risk, AllWin and OnlyWin. 

“All of the enhancements as part the Sportsbook’s development in 2021 were aimed at exploring new markets, expanding the gambling offering and attracting players. The partnership with new odds provider Oddin.gg will help attract a younger audience who are keen on eSports. The launch of new bonuses, in turn, was a great tool to build and strengthen the loyalty of existing players. Our clients have already been able to appreciate new Sportsbook features and put them into action. Despite last year’s achievements, our team has even more ambitious plans ahead,” concluded Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

 

ABOUT SOFTSWISS

Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

eSports

TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024

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  • Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
  • The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
  • For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.

Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.

With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.

ALL EYES ON THE TROPHY

Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.

Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.

We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!

GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY

Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.

Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.

Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.

TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”

Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.

As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.

In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.

Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!

 

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Saroca Unveils the Transformational Leadership Program for 2025

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Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025.
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Saroca Reimagines Leadership Development for the Gaming Industry

Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.

The Legacy of LeadHERship

The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.

Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.

Leadership Development: A Game-Changer for Gaming

In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.

“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”

Transformational Leadership Program Highlights

The program builds on the proven curriculum of its predecessor, featuring:

  • Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
  • Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
  • Community and Growth Tracking: Strengthening connections and measuring individual progress.

Registration Now Open

The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].

About Saroca

Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.

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Play’n GO announces partnership with Austrian state lottery operator Win2Day

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.  

This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.  

As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.  

Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.” 

Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.” 

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