Asia

Scientific Games Expands Global Sports Betting Leadership with Azerbaijan National Lottery Sports Kickoff

Published

3 years ago

February 10, 2022

Niji Narayan

Reading Time: < 1 minute

Scientific Games Corporation has launched large-scale retail and digital sports betting and lottery operations in Azerbaijan. The national lottery, Azerlotereya, launched sports betting in mid-January with Scientific Games’ technology as part of a 10-year agreement for the exclusive supply of retail and digital lottery instant games, draw games, sports and an omni-channel lottery gaming system.

The Azerbaijan sports launch expands Scientific Games’ global leadership in sports betting and its ongoing, successful partnership with Demirören, the operator of the national lottery, Azerloterya.

“In Azerbaijan, we sought a proven, scalable solution for both retail and online betting. Our partnership with Scientific Games has had great success in other large markets, and together we are offering a modern experience for bettors that will deliver strong results to the government of Azerbaijan,” Sinan Oktay, Board Member of Demirören Holding, said.

The national lottery was founded in 2001 under the Ministry of Economy of Azerbaijan. With a population of 10 million, the Eurasian nation has deep roots in sports, including a strong history of hosting important events such as the Formula 1 Grand Prix in Baku and four high-profile matches in the recent European Football Championship.

“Congratulations to all involved with the success of the national lottery in Azerbaijan and the new sports betting launch. We appreciate the vision and trust Demirören has in our lottery expertise, systems technologies and ability to serve a large, multi-channel lottery market. We believe that Scientific Games offers a powerful sports betting solution that is tailored for government lotteries requiring a large-scale retail and digital betting program,” Pat McHugh, Chief Executive Officer for Scientific Games Lottery, said.

Up Next

Sportingtech breaks new ground with iSoftBet content deal

Don't Miss

SUZOHAPP Promotes Markus Prader to Director of Business Development

Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.