Connect with us
Get exclusive access to the iGaming Trends Report 2025 for free – a data-driven analysis designed to give forward-thinking leaders the insights needed to stay ahead.

Latest News

What is the key to a successful casino marketing strategy?

Published

on

Global $12.754 Bn Casino Management Systems Markets, 2016-2021, 2021-2026F, 2031F
Photo credit: pexels
Reading Time: 2 minutes

 

When it comes to marketing, few industries meet the challenges of the betting and gaming industry. Yes, operators are known to spend a lot of money on advertising and promotion, but they must also work within the confines of legal and regulatory restrictions. In addition, there is often a gray area as to what can be said – or suggested – in an ad, and it is often up to the operator to make the right judgment so that the regulator’s hand does not fall on them retrospectively. In short, it is a minefield. However, many operators are adept at marketing their product in an astute and responsible manner. On the other hand, some marketing activities can be forced, exaggerated and unconvincing. Here’s a look at what they do well and what looks bad.

Software developers have really changed the casino landscape in recent years, creating games with the kind of following seen in movies and video games. This means that operators can point to the most recognized titles in their advertising, and many have found this to be effective.

Focus on board and card games

Did you know that you can play roulette in an online casino? Of course you can, as has been the case for almost a quarter of a century. Games like roulette are incredibly popular, but it could be argued that they no longer define the online casino experience; certainly not in the sense of getting players’ heartbeats racing. For all of the above, letting the games speak for themselves, there are so many creative innovations in gambling platforms that they should be referenced in any marketing campaign.

Look at the bonuses and promotions

Nowadays, all online casinos offer a large number of bonuses and promotions. These bonuses serve to attract new users and also to reward the loyalty of current players. In this way, do a search for the UK Casino bonuses and take advantage of the pull.

Strong point: Responsible gaming advertising

Several major operators have campaigned not only on their products but also on the range of tools offered to players to keep control of their time and money. Promoting ethics and responsibility for your brand is a common marketing strategy, of course. However, it goes a little further than, for example, those ads that warn you to keep detergents out of the reach of children. These tools like timeout features, deposit limits or spending limits are not imposed on players who don’t want them; they are valued by players, high rollers and casual players alike, regardless of how they play and the means they have to do so.

Social Media and Affiliate Marketing

We have hinted before that the evolution of online casino games may be underestimated. But it’s not always easy to explain that to the uninitiated in a 30-second ad. Social media marketing solves that problem, especially on sites like YouTube and Twitch. In fact, it might surprise you how popular the channels of so-called “casino streamers” have become on platforms like YouTube.

Latest News

7-Eleven selects Jackpot.com as their official lottery partner

Published

on

Reading Time: 2 minutes

 

Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

Continue Reading

eSports

The World Esports Summit 2024 Is Here!

Published

on

Reading Time: < 1 minute

 

The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

Continue Reading

eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

Published

on

Reading Time: < 1 minute

Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

Continue Reading

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.