The inaugural ICE Barcelona will take place on January 20 – 22, 2025 at Fira Barcelona Gran Via in Spain. The leading global gaming technology event announced its move to Barcelona in 2023 following many years in the UK capital. A long standing exhibitor at the show, Innovative Technology (ITL),  will be demonstrating their latest cash validation, age & identity verification technology on stand 3C30.

Marcus Tiedt, ITL Sales & Marketing Director commented, “ICE’s new dates and location is generating fresh excitement in the industry. For us Barcelona feels like our second home, as we have many customers in Spain and have had an office there since 1996.” 

“On the cash handling side of the business we continue to have a strong foothold in the global gaming market with our peripherals. We have seen massive success in Europe especially with the NV22 Spectral (NV22S) mixed note recycler that was adopted by 100% of Spanish Operators and OEMs as their recycler of choice in 2024. It has also seen great success in the UK. This compact device can easily retrofit into all AWP machines and with a 40 note mixed recycling capacity it ensures a reduction in refill and collection costs, plus coin starvation avoidance. Our team will be on hand to demonstrate how other global gaming markets could also reap the benefits of mixed note recycling  by upgrading to the NV22S and our SMART Coin System multi-coin hopper. For those operators needing to recycle higher volumes of cash, like in Germany, the Spectral Payout has an 80 mixed note recycling capacity, and for redemption terminals ICE visitors can check out our high capacity NV4000 multi-note recycler which has just been upgraded with even higher capacities. In North America and the Asia Pacific region our NV200 Spectral bill acceptor is getting more and more popular in Casinos and VLTs. In South America, where banknotes are exchanged rapidly by central banks, our customers like the ease of updating their validators with quick and free of charge firmware and dataset updates. Come and check out all these devices at the show, along with our latest innovation, the AI datasets, which will be shown for the first time at ICE!”

Innovative also have a range of AI-powered age & identity verification technology to help the industry prevent underage gambling.

Marcus continued, “MyCheckr and ICU Lite can assist the market with their responsible gambling obligations and legal requirements to protect minors. This technology is already in use in the UK, where the land-based gaming market has recently seen significant challenges and regulatory changes, with on-machine age verification (AV) a key development. Our technology boasts world leading accuracy, unlimited age checks with no subscriptions and GDPR accreditation. MyCheckr, complete with camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones, and ICU Lite can be fully integrated within a gaming machine to give an automated on-machine AV solution. Alerts can be pushed using the new ITL Connect app, currently on trial, to staff via a mobile, connecting multiple devices and enabling staff to respond immediately to any attempted unauthorised entry or play.  There will be live demos on the stand to show how quick and frictionless age checks can be to ensure uninterrupted play for those over 18 but help detect and protect underage or vulnerable players.”

Concluding Marcus said, “ICE is a key event in our show calendar and we are looking forward to the Barcelona debut. We welcome all visitors to the ITL stand 3C30 to learn more about how our technology can help their business. See you in Spain!”

Nolimit City returns to the most profitable sweatshop in the business in Outsourced: Payday. Workers have been replaced by claws who never call in sick! This Labs-branded slot takes the Outsourced theme to the next level. This is yet another experimental game that changes the way players enjoy Nolimit City’s slots. Outsourced: Payday follows in the footsteps of Tanked, Road Rage and Space Donkey by showing the slot world that weird and new games are the way forward!

It’s time to up productivity by 2000%. In the base game the conveyor belt carries 5 symbols moving from right to left. A claw can pick up any symbol randomly. Claws are slightly old so it’s normal that they drop a symbol occasionally. If that’s something you cannot stand, then the Safe Claw Mode is for you, as it ensures a steady grip and no slip-ups, guaranteed.

And the factory upgrades? Well, now you can have 3 or 5 claws working in harmony for some industrial-grade productivity boosts. xBet™ boosts productivity by guaranteeing a Bonus Symbol on the conveyor belt. If the claw or claws collect the Bonus symbol then 3 Claw Spins are awarded.

During Claw Spins, picking up an additional Bonus symbol will award another 3 spins that can stack. Not only that, but during Claw Spins only symbols with more than x2 will appear. Here’s some brief information about the Claw-volution:

• Claw Spins: Start with one claw—simple, but effective and no multiplier less than 2x!
• Clawier Spins: Triple the claws for triple the action and no multiplier less than 4x!
• Clawiest Spins: All five claws in full force, a true factory frenzy and no multiplier less than 4x!

If you want ultimate efficiency then God Mode can be triggered as a Bonus Buy feature with a chance of triggering a maximum payout of 10,000x the base bet. Outsourced: Payday is rated as “Medium Volatile” as the game is a high-risk gamble that players have come to expect from the provider.

Per Lindheimer, Head of Product at Nolimit City, said:

“And we’re back at work in the Factory. Another Labs title that’s as experimental as it gets. Outsourced: Payday offers a unique take on slot mechanics with its conveyor belt and claw setup. The Claw Spins are the highlight of the game – because claws, unlike humans, don’t unionize, complain or take coffee breaks“

‘Outsourced: Payday’ will be available to all Nolimit City partners on December 17th, 2024.

BETBY, a leading sportsbook supplier, is thrilled to announce that chess legend Magnus Carlsen will join the sportsbook supplier at ICE Barcelona 2025. BETBY’s newly announced global brand ambassador will make his debut appearance at an industry expo, with ICE scheduled to take place from January 20 to 22, bringing a unique dimension to the occasion.

A five-time World Chess Champion and widely regarded as the greatest player in history, Magnus Carlsen recently signed a long-term partnership with BETBY and is the face of the supplier’s ‘Make Your Move’ campaign. This initiative reflects a shared vision of achieving excellence at the highest level, with Carlsen’s strategic brilliance, and decisive moves aligning seamlessly with BETBY’s mission to redefine the sports betting experience through cutting-edge technology and innovation.

Carlsen will be at BETBY’s stand on January 20, the opening day of ICE Barcelona 2025, giving attendees the rare opportunity to engage with him during a meet-and-greet session. A select few will even have the chance to put their skills into action and challenge him in a chess match. Moreover, Carlsen will be participating in a press conference focused on discussing this exciting partnership.

“We are honored to have Magnus Carlsen join us at ICE Barcelona 2025,” said Leonid Pertsovskiy, Chief Executive Officer at BETBY. “Our collaboration is a testament to BETBY’s drive to push boundaries and bring something truly exceptional to the industry. We hope Magnus’s presence will inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”

ICE Barcelona is one of the premier global events in the iGaming and betting industry, serving as a platform to foster collaboration, showcase innovations, and shape the future of the sector. In addition to Carlsen’s presence, BETBY’s participation will also include the unveiling of new in-house features, further demonstrating its commitment to deliver innovative products.

BETBY invites attendees to join Magnus Carlsen at ICE 2025 in Barcelona and discover the company’s premium sportsbook offerings by visiting booth 5J18.