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Online Bingo UK report reveals the arcade gambling habits of Britain’s children & calls for tighter regulation

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Online Bingo UK report reveals the arcade gambling habits of Britain's children & calls for tighter regulation
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75% of UK parents take their children to amusement arcades, but evidence shows that arcades are full of gambling advertising and conditioning that could be having an affect on their future.

  • Over 2,600 UK parents responded to a survey about how often they visit amusement arcades with their children,  what games they play and what they spend

  • Over 75% of families have visited an arcade in the past year

  • Most of the popular and iconic arcade machines are category D gambling machines

  • Studies show links between regular arcade machine use as a child and gambling problems as an adult

  • Evidence of conditioning and advertising in arcade spaces designed for children are cause for concern

  • Online Bingo UK states that The UK Gambling Commission, British Amusement Catering Trade Association and House of Lords must work harder to protect children

 

A survey of UK parents, commissioned by Online Bingo UK, aims to find out how often British children visit arcades, what games they play and how much they are allowed to spend. The resulting report explores how the exposure of children to Category D gambling machines could be the cause of problems with gambling later in life.

The results of the survey show that 75% of UK parents have visited an amusement arcade with their children in the past year. It also shows that the majority of parents are happy for their children to play on machines like the 2p coin machines and claw grabbers and that the average annual arcade spend is £25 a year per family.

The report explains how these iconic arcade machines are actually a categorisation of gambling, regulated by the UK Gambling Commission. These “Category D” machines include 2p/10p coin push machines, claw grabbers and 10p slot machines. Also included are the newer string cutter/key master machines that simulate skill based games but are entirely based on luck, often with large prizes.

Based on the survey’s findings, Online Bingo UK has conducted further research into the link between arcades and gambling, and found studies that demonstrate how increased exposure to arcade machines could influence a person to develop a gambling addictions as an adult. These findings have been published in the report, with links to the individual studies included for further reading.

The report also includes evidence of direct gambling advertising in arcade spaces meant for children and families to enjoy, that Online Bingo UK finds to be unacceptable. This is part of a larger trend of conditioning and relaxed attitudes towards exposing children to gambling that the British Amusement Catering Trade Association (bacta) and the House of Lords deem to be a necessary evil to maintain seaside communities and businesses.


You can read the full report, along with a list of suggestions for changes the UK Gambling Commission, bacta and the House of Lords can make to protect children on Online Bingo UK.

Latest News

Evoplay dives into new depths with Sea of Wealth

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Evoplay dives into new depths with Sea of Wealth
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Evoplay, the award-winning game development studio, has launched Sea of Wealth, an underwater adventure combining engaging visuals and innovative features.

The game features a 3×3 reel layout with symbols inspired by marine life and hidden treasures. Poseidon serves as the Wild symbol, while his Trident activates the Bonus Game when paired with Bonus symbols.

With Trident Magic, Poseidon’s Trident collects values from Bonus symbols, while Trident Shot can trigger a transformation of random symbols on reels 1 or 3 into Bonus symbols, increasing the likelihood of activating the Bonus Game.

The main game and the Bonus Game offer the chance to win four jackpots, including the Grand Jackpot worth up to 1,000x the bet. During the Bonus Game multipliers of up to 5x can increase the value of winnings, creating additional opportunities for players.

A Bonus Buy option is also available, allowing players to access the game’s core feature instantly.

Designed to deliver consistent engagement and excitement, Sea of Wealth is a valuable addition to any operator’s portfolio, appealing to a diverse audience.

Ivan Kravchuk, CEO at Evoplay, said: “At Evoplay, we aim to create games that captivate players and drive results for operators. Sea of Wealth reflects this commitment, offering a well-balanced combination of reliable mechanics and engaging features that appeal to a wide audience.

“By blending classic gameplay elements with innovative touches, we’ve developed a title that not only entertains but also drives player retention and operator success. We’re excited to see how it performs across our partner networks.”

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Latest News

Playson reaffirms established European foothold with Lottoland tie-up

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Playson reaffirms established European foothold with Lottoland tie-up
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Playson, the established digital entertainment supplier, has strengthened its grip on the European market after launching its leading games portfolio with industry-renowned operator Lottoland.

The partnership provides the Gibraltar-based company’s 20 million-strong international customer-base with access to Playson’s top-performing titles. Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways™ are the first games to go live via an integration through Relax Gaming’s platform, with more titles to follow over the coming months.

Playson’s dynamic offering is set to elevate Lottoland’s portfolio across key regulated markets including the UK.

Offering over 30 lotto draws from around the world, Lottoland also offers a premium casino portfolio, and this partnership is expected to provide a significant boost thanks to Playson’s feature first, graphically advanced titles.

Playson continues to strengthen its European footprint, and this international deal underlines the supplier’s commitment to establishing itself within highly regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.

“Lottoland is an operator with enormous status and reach and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Nigel Birrell, Group CEO at Lottoland, said: “Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.

“Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”

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Africa

Altenar obtains National Manufacturer licence in South Africa

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Altenar obtains National Manufacturer licence in South Africa
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Leading sportsbook provider prepares to debut in African market after rigorous certification process

Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.

Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.

This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.

Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.

“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”

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